Rise to the Top of Search with an Unbeatable Backlink Strategy

Build authority with search engines and capture more organic traffic using our proven backlink workflow and trusted tools

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Get all 4 backlink tools
in 1 powerful toolkit

Keep your backlink profile 💯 with a regular audit of toxic, lost, and broken links. Track progress and stay on top of site health.

Get detailed intel on your competitor's backlink strategy to create a stronger SEO presence and outrank them.

Quickly discover which websites link to your competitors but not to you—and find prime link building opportunities.

Easily facilitate link outreach and acquisition with our time-saving and seamless link building tool.

Compare up to 5 website side by side and dig deep into what makes them rank

Run a quick backlink gap analysis to pinpoint high value websites who don't link to you (yet)

Get a complete list of referring domains that link to your top competitors
Filter this list to prioritize domains that link to specific competitors, but not to you
View notes from Google and Semrush to understand what may have impacted backlinks on a particular day

Run a full-scale outreach campaign from a seamless interface

Automatically get contact info from your list of target websites
Use the built-in workflow with Gmail and Google Search Console integration to manage the outreach process
Monitor your campaign progress over time with easy to understand reports

Audit your backlink profile regularly to investigate suspicious links and maintain site health

Review each backlink’s quality, topic relevance, source URLs, IPs, mirror pages, anchor texts, and toxic scores
Track toxic links and act quickly to disavow them and avoid a search engine penalty
Get AI-powered notifications on unnatural and lost backlinks via Semrush Copilot AI assistant