Maximize Traffic
and Drive Real Growth with the Content Marketing Platform

Discover how Brighttail, a B2B marketing agency, used the Semrush
Content Marketing Platform to grow traffic by 2,191%

TRUSTED BY

The Brighttail + Semrush Story

The Business Challenge

Brighttail is a Marketing-as-a-Service company that works with high-tech B2B businesses. Their client, Ricksoft, Inc., was losing out on key organic traffic opportunities due to the gaps in their content strategy.

The Assignment

Use the Semrush Content Marketing Platform to build a powerhouse marketing campaign with search performance optimization strategies. Focus on the top of the funnel, and drive more buyers to the conversion stage.

The Results

Within 6 months, Brighttail helped their client:

Deliver 2,191% traffic growth

Grow average keyword positions
to 21 (up from 77)

Steadily increase app evaluation
conversion rates

The Winning Workflow
that Helped Brighttail Achieve
Stellar Traffic Growth

Step 1

Identify your weak spots through competitive analysis, and create ideas for content brainstorming. Brighttail used the Keyword Tools to:

  • Identify gaps in their client’s current content strategy compared to their top competitors
  • Target keywords and topics the competition hasn’t yet taken advantage of
  • Generate new ideas for the client’s content strategy
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Step 2

Create a new content roadmap based on trending topics and competitive insights. Next, Brighttail used their new ideas and competitive insights to build a content roadmap. Brighttail used the Topic Research tool to:

  • Find trending questions and headlines around topics of interest
  • Identify highly efficient topics to cover related to targeted keywords
  • Analyze top-performing content by backlinks, Facebook engagement, and total shares
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Step 3

Arm writers with an SEO-friendly content
template containing key recommendations
based on top 10 SERP rivals.
Brighttail used the SEO Content Template to help their client’s content team:

  • Identify the top 10 competitors for each targeted
    keyword
  • Find semantically related keywords to include to
    maximize potential
  • Gain insight into what backlinks, readability, and
    word count goals to target
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Bonus Step

Perfect and optimize new articles, for maximum impact upon publication. After your team has created a content strategy and written new content, use the SEO Writing Assistant to:

  • Quickly assess the SEO potential and originality of new copy in real time, based on analysis of SERP competitors for targeted keywords
  • Maintain a consistent tone of voice across each published piece
  • Evaluate and improve content readability using targeted recommendations
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"As a B2B marketing agency, Brighttail depends on Semrush to enable our data-driven content marketing strategies. We use Semrush for multiple initiatives, from content to performance marketing, and beyond. Undoubtedly, the benefits that we get from the software are tremendous."

Linh Pham Content Marketing Manager, Brighttail

"Our overall organic traffic increased sevenfold, with blog traffic making up over 75% of the visits! Semrush allowed us to optimize and run our content strategy without needing an army of SEO experts when we had to focus on cost efficiency, thus letting us grow and expand the content variety and team without pressure."

Barbora Jassova Content Strategist, Landbot

"As a new player in a highly competitive market, we knew we had to give our agency a competitive edge by ranking for niche keywords. Luckily for us at Think Little Big, we have Semrush by our side! In a span of 3 months, we topped Google search for both our service and blog keywords with almost 300% of growth!"

Jyoti Sahoo Head of SEO at Think Little Big Marketing

"We wouldn’t have been able to architect this incredible campaign if we went into content creation blindly. So, for us, Semrush is a one-stop-shop for keeping our marketing efforts neat and in order while leveraging the suite’s extensive automatic reporting capabilities."

Brandon Amoroso Founder, electrIQ marketing
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