Beginner's Guide

What is Personal Blog on Instagram? How to Start Yours?

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What is a Personal Blog on Instagram?

Do you want to know what a personal blog on Instagram is? If yes, then you’ve precisely landed on the right page. 

A personal blog on Instagram is a type of microblogging. You write posts in a particular niche along with beautiful photos. As you know, Instagram is essentially a photo-based platform, you can shoot aesthetic pictures and provide context for them. 

Moving further, you’ll learn all about a personal blog on Instagram, Instagram personal blog niches, how to start yours, and more.

So, without any further ado, let’s get started!

What is a Personal Blog on Instagram?

Instagram is known as one of the biggest social media sites in today’s internet world. And millions of people use this platform on a daily basis to upload photos and videos while including captions

Thus, a personal blog on Instagram is simply an Instagram profile with personal branding and engaging content. There, you write your bio and upload eye-catching photos & videos with captivating captions that tell the story or engage your audience.

Moreover, Instagram offers 2200 character limit on captions which is more than enough to begin blogging on a topic of your choice. Thus, it’s called a ‘microblogging’ platform where you can create micro/small-sized content. 

Personal Blog on Instagram
Personal Blog on Instagram

Types of Instagram Accounts

Further, there are 2 types of Instagram accounts: 

  • Business Account 
  • Personal Account

The business account has additional features and tools to access more statistics and data on people’s interactions with your post. Whereas, the personal account is a regular account where you can share personal content

Understanding Personal Instagram Blogging Deeper

However, to expand your personal blog, regardless of the type of account, you need to create engaging material with proper tactics.

Moreover, creating a personal blog on Instagram is pretty straightforward and has a high rate of engagement. Most likely, you might have been microblogging without even realizing it. Along with that, the content of a personal blog is more relatable to the individuals or your followers. 

Besides, if you’re familiar with Instagram, then you might have noticed accounts that are solely dedicated to a personal blog. On those accounts, you can see their blog posts with their daily activities in a particular niche. And your followers can immediately relate to your content. 

Finding Most Social Shared Content Using Analytics
Personal Blogging Content

You can see that those accounts have significant followers and frequently create interesting content to maximize engagement. Thus, this is personal blogging on Instagram and it has been on other social media as well for a while now. 

No matter how, microblogging is currently receiving increased attention on the Instagram app, with more users straying into the activity. This is all thanks to affiliate marketing and sponsorships.

In addition, we recommend reading our guide on the benefits of personal blogging and how to get started.

What Does a Personal Blogger on Instagram Do?

Usually, personal bloggers on Instagram write on the topics that interest them, including their hobbies, convictions, everyday activities, etc. And they intend to draw readers who have similar interests. 

Additionally, the Instagram platform acts as a journal for personal bloggers. So, bloggers simply want to tell their tales and share their experiences, feelings, plans, and other personal aspects. 

Most importantly, personal bloggers frequently concentrate on growing their followers or audience on Instagram. This makes them the center of attraction and will be noticed by the brands. 

Personal Blogger Engaging in Instagram
Personal Blogger Engaging in Instagram

To constantly grow their followers, they create content and edit them to make it captivating.  Along with that, they include extravagant photos or intriguing videos. But most of all, they remain active and constantly post engaging content.

With growing followers, they also ultimately start to grow connections and networks of fellow bloggers. This could support them in making money on their personal blog from Instagram. 

Furthermore, numerous personal bloggers on Instagram have been approached by well-known companies. They collaborate to promote their products via the bloggers’ posts This increases the income of bloggers. 

With that, let’s find some popular personal blog niches next!

Popular Instagram Personal Blog Niches + Examples

We know, there are several types of websites, one of which is blogs. But did you know, there can be many kinds of personal blogs as well? That too when using Instagram!

It can be quite confusing to choose a niche for your personal blog on Instagram. That’s why we’ve compiled a list of some of the popular Instagram personal blog niches with examples. 

So, go through the list to decide which one best interests you!

1. Travel: 

Most travel bloggers share cool pictures and videos via Instagram from around the globe. They simply bring the world to you with the most impressive destinations, mind-blowing sights, adventures, etc. Examples: 

  • thetravelpro: This personal blog is all about luxury travel and adventures. You can find the top destinations to spend your holidays and vacations. 
  • pilotmadeleine: Here, you’ll be able to explore extravagant lifestyles, photos, and videos of touring.
Example of Travel Niche in Instagram
Example of Travel Niche in Instagram

2. Beauty: 

Almost all influencers and brands use this platform to share skincare tips and hairstyles. And not to mention, they gradually start selling their services or products after certain growth of their account. Examples: 

  • justinemarjan: You can get useful tips for makeup and maintaining your while also caring for your hair. 
  • katiejanehughes: If you’re interested in beauty and makeup, then this blogger offers makeup tutorials, rates products, and so on.

3. Fashion: 

OOTD (Outfit of the Day) is a common trend among influencers and the young generation. Thus, if you’re really into fashion, then start your personal blog on the fashion niche. There, you can show your outfits, discover new trends, promote clothes & shoes, etc. Examples: 

  • monikh: With this account, you can get actually step up your wardrobe and outfits. This blogger shows off a different combination of clothes and outfits.
  • pernilleteisbaek: You’ll be able to explore different couture looks, branded clothes, bags, and more in this account. 
Example of Fashion Niche in Instagram
Example of Fashion Niche in Instagram

4. Health and Fitness: 

Another popular niche in Instagram is health and fitness. You can write about fitness workouts, products, equipment, and how you use them. Examples: 

  • ebenezersamuel23: There are tips and suggestions on fitness and workouts. Such as nutrition, equipment, types of workouts, etc.
  • kayla_itsines: This account focuses on the workout for pregnancy and the post-pregnancy phase. Besides, you can also check out for normal workout and fitness tips.

5. Lifestyle: 

Lifestyle is an excellent Instagram niche. Here, you can share a stylish & fashionable life with the world. Also, you’ll be able to give your thoughts, personal ideas, suggestions, etc. Examples: 

  • laurenconrad: This blogger shares her lifestyle and special moments spent. Also, its posts are relatable and also inspire you to spend more time with your loved ones.
  • amberfillerup: You can explore various things from this blogger’s account. Such as capturing sweet moments, achievements, etc. 
Example of Lifestyle Niche in Instagram
Example of Lifestyle Niche on Instagram

6. Photography and Filmmaking:

Photography and filmmaking accounts tend to gain a ton of followers if managed wisely since Instagram is a visual platform. There, you can edit your pictures & videos using effects and filters for aesthetics, post-behind-the-scenes videos, stories, etc. Examples: 

  • kevinruss: There are eye-catching photographs of scenarios, mountains, snowy lands, etc. This inspires you to initiate your dreams of photography.
  • adamsenatori: Here, you can find aesthetic photos of various things like sceneries, random arts, candid moments, and more.

7. Food & Cooking: 

Another great Instagram niche is food. If your blog grows, then you can easily get approached by newly opened modern restaurants. Also, you can share your own cooking experiences, favorite dishes, etc. Examples: 

  • gordongram: Gordon Ramsay is one of the most famous people in the food industry. You can explore various food items, cooking tutorials, etc.
  • thepioneerwoman: On this account, you can find a variety of food tutorials, designer dishes, and much more.
Example of Food and Cooking Niche in Instagram
Example of Food and Cooking Niche on Instagram

8. Crafts & DIY: 

Original ideas consistently prevail even in the case of social platforms and Instagram is no different. So, you can do your research to post the stepwise process to create cute things, DIYs, quick hacks, etc. Examples: 

  • abeautifulmess: This is the personal blog of two sisters. You can find DIY crafts for Halloween, Christmas, pottery, etc. 
  • damasklove: You’ll be able to find crafts on random things and also on specific things like embroidery, cooking hacks, etc.

9. Memes:

The majority of people look for having fun through memes, joke posts, and much more content. So, if you’ve good humor and sarcasm, then you can immediately start entertaining your followers with the memes niche. Examples: 

  • fuckjerry: It posts funny jokes on any topic to entertain its followers. 
  • daquan: You can get the funniest content on celebrities, dogs, families, etc. across the web. 
Example of Memes Niche in Instagram
Example of Memes Niche on Instagram

10. Animals (Pet):

Is there any better strategy than showing nonstop videos of adorable pets and animals? You’ll need to show creative content and with a four-legged friend, it’s more than enough to attract your loyal followers. Examples: 

  • itsdougthepug: Here, you can explore cute photos and videos of the pet, a pug. 
  • jiffpom: It provides cute & funny moments, videos, and photos, of its beloved pet which can make your day.

Having said that, you can check out other types of blog niches. Also, go through the different blog website examples for inspiration!

How to Start Your Personal Blog on Instagram?

Hopefully, you’ve built up the interest in you to start personal blogging on Instagram. If yes, then are you worrying about starting it by yourself? Don’t worry, we’re here to help!

In this section, we’ll guide you on how to start your personal blog on Instagram. And it’s different from creating a personal website or blog.

So, stick with us till the end!

Step 1: Select Your Blogging Niche

This is one of the most crucial steps before starting on the personal blog. It’s essential to try and identify a type of niche for yourself or the niche you’re interested in. And it doesn’t matter whether your niche is wide or narrowed down to a specific type. 

Select Your Niche from the Category
Select Your Niche from the Category

However, if you’re having trouble coming up with a specific niche for your personal blog on Instagram, then ask yourself a few questions:  

  • What type of posts or messages would my audience expect from me?
  • How can I help my audience?
  • What kind of companies should I target to collaborate or work with?
  • Would I be able to consistently post about the niche I’ve selected?

For example, if you’re into fashion, then you might have visited a fashion blog on Instagram. Also, you might’ve seen those fashionistas collaborating with brands, promoting products, offering coupons, etc.

However, if you don’t want a specific niche, then you can go for a lifestyle blog. As it’s a broad niche and would certainly help to focus on a few things.

Most of all, we’ve already discussed the popular niches for a personal blog on Instagram. So, you can keep that in consideration while selecting your niche.

Step 2: Create an Instagram Account and Create a Captivating Bio

Now, you need to create an Instagram account which is free. We’ll show you the steps focusing more on the desktop view. But you’ll also find the major steps that are different on mobile devices in the end.

So, follow the few steps: 

Sign Up for an Instagram Account

Visit the website, if you’re working from a desktop or laptop. Then, you can sign up with either an email address or a mobile number. You’ll receive a verification code to enter the code. After that, you need to add your full name, password, and username. 

Remember that you can change your username on Instagram. However, we would recommend you come up with an effective username relevant to your business.

Sign Up to Instagram - What is a Personal Blog in Instagram
Sign Up for Instagram

Note: When you’re using your mobile, then it’s ideal to download the Instagram app from Google’s Play Store (Android) or App Store (iPhone).

Configure Your Instagram Account

Now that your account is created, open it. On the bottom-right side, there’s a ‘More‘ option, so click on it. Then, click on the ‘Settings‘ menu. After that, hit the ‘Switch to Professional Account‘ option. With this, you can get professional tools to grow. 

Switching to Professional Account - What is a Personal Blog on Instagram
Switching to Professional Account

After that, select the “Creator” option where you can get a specific tool for the bloggers. 

Selecting Creator Account to Create Personal Blog on Instagram
Selecting Creator Account

Following that, you’ll see a list of pros of choosing a ‘Creator‘ mode. Knowing them, hit the ‘Next‘ button.

Creator Mode Benefits
Creator Mode Benefits

Besides, you need to select your niche from various options it provides like personal blog, artist, education, etc. Here, we’ll be choosing the “Personal Blog” option. Ensure you selected the ‘Show category on profile‘ option first.

Selecting the Category of Personal Blog on Instagram
Selecting the Category of Personal Blog on Instagram

This generates your creator profile. And gives some advice to find insights and manage your account. There, click the ‘Done‘ button to continue.

Note: Once you create your account from the Instagram mobile app, you must visit your profile and open the top-right hamburger menu. Then, navigate to the ‘Settings > Preferences‘ options.

In the end, you’ll find the ‘Switch to Professional account‘ option. Similarly, the process continues similarly to the website.

Edit Your Instagram Profile

Following that, it suggests you complete your profile and configure the elements you want which can be done later.

Only creating an account is not sufficient, you also need to add a captivating profile picture and bio that highlights your niche. You can include your website, contact info, link to a recent blog, etc., as there isn’t a lot of space in the bio area. 

This area gives a sneak peek to your visitors on what to expect if they follow you. So, when you’re specific about who you’re, then interested people tend to engage with your content. 

To give you an idea, check out the snapshot below for an intriguing Instagram bio:

Check out the Instagram Bio Example of a Lifestyle Personal Blogger
Check out the Instagram Bio Example of a Lifestyle Personal Blogger

Step 3: Plan Your Instagram Blog Posts

The blog posts on Instagram are called Instagram captions, which are limited to 2200 characters. But you don’t always need 2200 characters to tell your story as you can write short and thought-provoking captions.

The first line of the caption is crucial, followed by a call-to-action line.    

Your initial sentence should capture the interest of the reader which should be a relatively short line. So, your followers can read it without having to click “See more” to view the rest of your caption. Hence, make a fascinating declaration, elicit, an emotional reaction, etc. 

Example of Blog Post or Caption In Instagram
Example of Blog Post or Caption On Instagram

Moreover, make your sentences & passages short, and your content should be simple to understand. However, Instagram doesn’t make it easy to do so within the app. So, bloggers usually create a draft on Google Drive or Word before writing it into Instagram.

Lastly, your concluding sentence should give your audience a call to action (CTA). It means you’re simply requesting interaction from your followers in the comment section. 

For example, tag your friend, follow for more, check out the link in my bio, etc. However, “double tap if you agree” is a popular CTA on Instagram to like your picture.

Step 4: Use Hashtags and Geotags to Increase Discoverability

The hashtag is a symbol (#) that you use so more users can discover your post. For example: if users search a hashtag like “#traveldiaries”, then they’ll find various travel photos. Or the users will find photos of those accounts where that specific hashtag has been written on the caption.

Example of Using Hashtags in Personal Blog on Instagram
Example of Using Hashtags in a Blog Post or Caption

Further, Instagram lets you use hashtags on both their posts and stories. Yet, note that Instagram allows you to use up to 30 hashtags on the Instagram post and 10 hashtags on the Instagram story. This helps bloggers to expand their followers and reach new audiences.

A reminder that, while using hashtags, it must be relevant to your posts and niche. So that you can find potential followers. 

In addition, you also need geotagging. It enables other people to locate pictures from a specific place if you’ve geotagged your Instagram post or story. So, the followers might search the location-based post to explore whether other people are also visiting or not. 

Example of Using Geotag in Personal Blog on Instagram
Example of Using Geotag in Blog Post or Caption

Moreover, including your location helps you to grow your followers. Because you’ve tagged your location while posting, you can gain new followers if the people love what you’ve posted.

Step 5: Keep Engaging Followers & Users and Interact With Them

Using social media is all about being social which includes engaging with other Instagram users. There, you like, comment, share, and follow other users’ posts. And with such interaction, people tend to visit your profile and are most likely to follow you if they’re interested.

So, here are some of the engaging features to create engagement and interaction with your followers.

1. Use Instagram Stories

Instagram stories are one of the most well-liked features. Adding your Instagram story is like a slideshow, available 24 hours on your followers’ Instagram feed. Even if your story disappears, you can keep it in the highlights section of your profile or choose to remove it anytime.

Example of Using Instagram Story Highlight
Example of Using Instagram Story Highlight

You can post text, photos, videos, etc on the Instagram story. And most bloggers choose to post behind-the-scenes clips, videos, or images of their daily lives. Additionally, it allows you to create polls, share GIFs, and tag other bloggers, sponsors, friends, etc. 

On top of that, you can share your Instagram story with your close friends. It means you can choose who can see your story rather than all the followers. 

Besides, if you’ve 10K+ Instagram followers, then you can let the visitor swipe up on the story. This will redirect the users to a URL of the story creators’ choice. With this feature, you can insert affiliate links for monetization. 

2. Create Reels

Creating reels is not an old feature on Instagram. However, if you’re familiar with TikTok, then this feature isn’t new to you. Reels let you share engaging content with your followers. You can create from 3 to 15-second video clips with effects, filters, and music in the background. 

Example of Creating and Posting Reel
Example of Creating and Posting Reel

Moreover, it depends on you whether to post those reels on Instagram story or post. To get a clear understanding of creating reels, you can access other users’ reels by clicking on the reels icon. 

Also, nowadays, audiences are more into videos and reels than images. 

Plus, with the help of reels, you can create sponsored content and upload it on the blog post or Instagram story. And once people get interested, they start to like, comment, share, and even follow your account. 

3. Like and Comment on User’s Post

Interacting with other followers is another essential thing to do for a blogger. Because when you engage with other users’ content, then they are inclined to return the favor. So, liking and commenting on your followers’ posts is also a way of supporting and encouraging them.

You should use insightful comments on other people’s posts rather than just emojis to demonstrate that you have read their captions. Having said that, you won’t have to write a lengthy comment. Just 1 or 2 sentences with perfect length will do great!

Example of Interacting with Followers via Like and Comment on Post
Example of Interacting with Followers via Like and Comment on Post

Thus, this boosts interactions with the audience while also enhancing your online presence. Sometimes, you can also get new ideas for creating your new blog post while commenting and communicating with other followers.

For beginners, we recommend you read our full guide on how to make a website from scratch. If you’ve any confusion, then stay in touch with us.

Personal Blog on Instagram vs. Personal Blog Website

Until now, we have learned everything about a personal blog on Instagram. But have you heard of a personal blog website? We came across this term throughout this guide, isn’t it?

A personal blog website is a blog niche in which a personal blogger publishes content based on their experiences. It can range from product reviews to travel adventures.

Personal Blog Website

Similar to Instagram, a single author runs a personal blog. Hence, you can share your views, write about things you love, and share your personal experiences.

But are you wondering how a personal blog on Instagram and a personal blog website are different? The main difference is whether the personal blog is hosted on Instagram or a website. But that’s not it!

Comparison of Personal Blogs on Instagram and Website

To clear up all the confusion, we provide you with a detailed comparison table.

AspectPersonal Blog on InstagramPersonal Blog Website
Ease of UseSimple to set up and post content.Requires some technical knowledge for setup and maintenance.
Content TypesFocus on photos, videos, and captions.Supports a variety of content formats like articles, images, videos, etc.
Visual AppealIdeal for sharing photos and showcasing your art, photography, or visual experiences.Ideal for creating your unique brand with or without visual content.
FormattingLimited formatting options. So, presenting longer content is difficult.Offers complete control over design and layout. 
Community EngagementBuilds up engagement through likes, comments, and DMs.Requires efforts to build engagement, but lets people like, share, and comment.
SEO (Search Engine Optimization)Limited SEO options. The content relies on hashtags.Content can be optimized for search engines, improving discoverability.
MonetizationSponsored posts and affiliate marketing.Relatively more monetization options. Like ads, sponsored content, and more.
Ownership and ControlContent is subject to the terms and conditions of Instagram.Full control and ownership over your site and its content.
Mobile AccessIncludes a convenient mobile app.Able to make a mobile-responsive design.
CostFree to start. The potential cost can rise based on your digital marketing efforts.Involves costs for domain, hosting, design, and potential development.
Large User BaseAble to easily grow your users. So, a larger user base is possible.Difficult to sustain visitors to your blog. So, relatively, a smaller user base.
Character Limit Per Post2,200 charactersNo character limit.
Time ConsumptionComparatively, it doesn’t take much time and effort for promotion.It takes more time and effort for blog promotion.
Personal Blog on Instagram vs Personal Blog Website

How to Choose Between Them?

If you want to share visually appealing content and connect with a larger audience, then go with Instagram. But if you want to write long content and have more control over your site, then select a personal blog website.

Hence, your choice of one depends on:

  • Your target audience
  • Budget
  • Goals

Best of all, you can use both Instagram and a personal blog website. This helps you reach a wider audience and grow your following.

For example, you can share blog post links on Instagram. Also, you can utilize Instagram stories to promote your blog content.

Learn the best website builders for affiliate marketing. These platforms are ideal for personal blogging if you plan to do it alongside Instagram.

Frequently Asked Questions (FAQs)

1. Do I need a specific theme for my personal blog?

It’s not mandatory to have a personal blog theme. However having a consistent theme can help your personal blog appear visually appealing and professional. Your theme could revolve around a specific color palette, style, or topic.

2. How often should I post on my personal blog on Instagram?

Depending on your schedule and the engagement you’re aiming for, the frequency of posting on Instagram differs. However, consistency is the key, so try posting at least a few times a week to keep your audience engaged.

3. How do I engage with my followers?

You can engage with your followers by responding to comments and asking questions in your captions. Also, use interactive features like polls and quizzes in stories or host Q&A sessions for meaningful conversations.

4. How can I grow my followers on my personal blog on Instagram?

It takes time and dedication to grow your followers. For that, you can engage with users, collaborate with influencers, use geotags, and consistently post quality content.

5. Can I make money from my personal blog on Instagram?

Yes, you can monetize your personal blog in various ways. That includes sponsorships, collaborations, affiliate marketing, selling your products or services, etc.

If you want to start blogging for your business, then it’s a great idea. Here’s a list of benefits of blogging for business and marketing.


Folks, that’s all for today! We’ve arrived at the end of this article! 

We hope you’ve got a clear view and understanding of what a personal blog on Instagram is. And from this article, you can easily start your personal blog on Instagram. If you haven’t started yours, then do follow our easy guide to start yours. 

Still, have questions? If so, then do post a comment below. We’ll get back to you as soon as possible. Also, share this article with your friends and colleagues. 

Check out our article on how long it takes to make money from blogging and how to use Pinterest to drive traffic to your website.

If you have an appetite for this type of content, then follow us on Facebook and Twitter for more helpful articles.

Some of the links on this article/page are affiliate links. If you click on such an affiliate link and purchase the product, we’ll earn a specific percent commission from the seller. But it won’t at all affect the price you’ll pay.
Written By SiteSaga Editorial
SiteSaga Editorial is a team of highly experienced writers, marketers, and web developers led by Sunita Rai. We're here to help beginners get online with their self-made websites or blogs and succeed.


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