Beginner's Guide

13 Best Free Digital Marketing Certification Courses Online

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Free Digital Marketing Certifications

Are you trying to find the best free digital marketing certification courses online? Then, you’re in the right place.

Mastering the art of digital marketing is essential for career growth and business success. Today, the internet has become an integral part of our life. Whether it’s for brand visibility or customer engagement, digital marketing is a valuable asset

Fortunately, you’ll find numerous reputable platforms offer free digital marketing certification courses. These courses will provide individuals with the opportunity to acquire essential skills without financial constraints.

In this article, we’ll dive into the top free digital marketing certification courses available online. We highlight how they enable students to successfully navigate the digital world and engage in online promotion.

Importance of Digital Marketing Skills

Before we head toward the best free digital marketing certification courses, let’s look at its importance first.

In today’s digital world, digital marketing skills are quite important for growth and success. Mastering these skills helps to unlock the power of digital media in a world where online presence is crucial.

Digital Marketing
Digital Marketing

Knowing SEO (Search Engine Optimization), social media marketing, and content creation helps people succeed in the digital world. It makes navigating the online world easier and more effective.

Likewise, these skills help businesses to establish a robust online presence, reaching global audiences and breaking geographical barriers. Having said that, let’s look at some of the reasons why digital marketing skills are important in today’s day of time.

  • Global Reach – Helps businesses connect with people worldwide, breaking geographical limits.
  • Cost-Effective – Compared to traditional methods, it’s quite budget-friendly, making it accessible for businesses of all sizes.
  • Real-Time Connection – Build strong relationships with customers by engaging them quickly via social media, emails, and interactive content.
  • Targeted Advertising – Digital skills provide accurate audience targeting, boosting the impact of marketing efforts.
  • Career Opportunities – Digital marketing skills offer access to a variety of work prospects, reflecting the increased demand in the job market.
  • Adaptability – Stay relevant as consumer behavior shifts, and adapt strategies to trends like voice search and emerging technologies.
  • Measurable Results – Analyze data to determine campaign success, providing important insights for future plans.

In a nutshell, digital marketing skills are important for business success. They provide a cost-efficient way to connect globally, build relationships, and drive achievements.

Do you want to know more about digital marketing? Then, check out our article on interesting digital marketing statistics to know.

Are Free Digital Marketing Courses Worth It?

Yes, free digital marketing courses can be valuable as they offer insights and fundamental knowledge at no cost. They provide an opportunity to learn without a financial commitment.

These courses are beneficial for beginners looking to understand the basics and explore the field without spending any initial costs. While they may not provide in-depth knowledge, they do serve as a stepping stone for those interested in digital marketing.

Digital Marketing is Scalable
Digital Marketing is Scalable!

Furthermore, certification gained through these courses has the potential to improve your resume. It shows a fundamental understanding of digital marketing ideas.

Paid courses or degrees may offer more comprehensive content and specialized knowledge. Finally, the value of free courses is determined by the learner’s goals. It might involve learning fundamental skills, obtaining a certification, or reviewing whether digital marketing matches their career goals.

With that, let’s move forward to the main topic – best free digital marketing certification courses. Here we go!

13 Best Free Digital Marketing Certification Courses Online

These are some of the best free digital marketing certification courses you can find online. All these courses are helpful for anyone who wants to master digital marketing. 

So, go through all of them and find the best course to start learning digital marketing now!

1. Semrush Academy – Digital Marketing for SMBs

Digital Marketing for SMBs is a free digital marketing certification course by Semrush Academy. It primarily focuses on business owners or new marketers who are just starting out in digital marketing.

Semrush - Digital Marketing Certification

In this course, you’ll become more familiar with the primary areas of digital marketing. These include SEO, email marketing, display advertising, and competitive analysis.

  • Vendor – Semrush Academy
  • Instructor – Grey Gifford
  • Duration – Variable
  • Level – Beginner
  • Target Audience/Users – Small and Medium-Sized Businesses
  • Topic Covered – SEO, Social Media, Email Marketing, Competitive Analysis
  • Course Pricing – Free

2. Yoast Academy – All-around SEO Training

Do you want to understand SEO and how search engines work? Then, All-around SEO Training is here for you. From our very own Yoast Academy, it provides practical tips on how to rank higher and get more visitors online.

Yoast All in One SEO Training

This course covers from basic SEO to expert tips, quizzes to train, PDF files, certificates, and badges. The best part is that once you enroll in this course, it’ll be accessible for a whole 1 year.

  • Vendor – Yoast Academy
  • Instructor – Yoast SEO Experts and Joost de Valk
  • Duration – 3 Hours of Instructional Videos
  • Level – Beginner
  • Target Audience/Users – Ideal for new learners
  • Topic Covered – Keyword Research, Technical SEO, Link Building, Site Structure
  • Course Pricing – Enroll for Free (Also, includes Yoast SEO Premium + Academy costs $99/year)

3. Google Digital Garage – Fundamentals of Digital Marketing

From Google itself, we’ve got Fundamentals of Digital Marketing. This course is created by Google trainers which consist of 26 modules full of practical exercises and real-world examples.

Google Digital Garage

Once you’ve completed the course, you can take part in the final assessment. After that, you’ll earn a reward in the form of certification. The best part is that certification is accredited by the Interactive Advertising Bureau Europe and the Open University.

  • Vendor – Google Digital Garage
  • Instructor – Google Trainers
  • Duration – 40 Hours
  • Level – Beginner/Mid
  • Target Audience/Users – Beginners and Experienced Professionals
  • Topic Covered – Digital Marketing, Social Media Marketing, Ad Campaigns, eCommerce, Analytics
  • Course Pricing – Free

4. Coursera – Google Digital Marketing & eCommerce Professional Certificate

One of the best free digital marketing certification courses is Google Digital Marketing & eCommerce Professional Certificate. With over 515,640 students enrolled, it guarantees to teach the fundamentals of digital marketing and eCommerce.

Coursera Google Course

On top of that, you can learn how to attract and engage customers through digital marketing channels like search and email. Also, once you’ve completed the courses, you’ll receive a career certificate that you can add to your LinkedIn profile, resume, or CV.

  • Vendor – Coursera
  • Instructor – Google Top Instructors
  • Duration – 6 months at 10 hours a week
  • Level – Beginner
  • Target Audience/Users – For everyone who is looking for a career in Digital Marketing
  • Topic Covered – SEO, eCommerce, Email Marketing, Display Advertising, Marketing
  • Course Pricing – Enroll for Free

5. HubSpot Academy – Digital Marketing Course: Get Certified in Digital Marketing

Another free course with a digital marketing certificate is Digital Marketing Course: Get Certified in Digital Marketing. It offers 9 lessons, 37 videos, and 11 quizzes to help you get certified in digital marketing.

Digital Marketing HubSpot

Additionally, it helps you create a non-paid strategy to build and grow a following. Besides that, you can learn how to create an ad strategy to amplify your business message to a targeted audience.

  • Vendor – HubSpot Academy
  • Instructor – Multiple
  • Duration – 5:25 Hours
  • Level – Beginner
  • Target Audience/Users – Marketing Managers, Content Marketer, Students, 
  • Topic Covered – Lead Generation, Inbound Marketing, Social Media, SEO, Email Marketing
  • Course Pricing – Free

6. Udemy – Free Digital Marketing Basics Course

If you want to master digital marketing and apply it in a real-world scenario, then start the Free Digital Marketing Basics Course. This will teach you the fundamentals of digital marketing and help you understand some of the related ideas.

Udemy - Digital Marketing Certification

Similarly, you can gain access to live training sessions covering topics such as Facebook ads, Instagram marketing, marketing automation, etc. The sessions encompass a variety of subjects designed to enhance your skills.

  • Vendor – Udemy
  • Instructor – Sorav Jain
  • Duration – 5 Hours 45 Minutes
  • Level – Beginner
  • Target Audience/Users – Anyone from any background
  • Topic Covered – Search Engine Marketing, Affiliate Marketing, Google Analytics, SEO
  • Course Pricing – Enroll for Free (Paid Certification)

7. LinkedIn – Digital Marketing Foundations

LinkedIn’s Digital Marketing Foundations is a popular online course, guiding learners on effectively promoting their brand or business online. It teaches the development of targeted marketing strategies that engage potential customers across the digital landscape.

LinkedIn Digital Marketing

Additionally, the course covers fundamentals of digital marketing, including customer engagement, content marketing, and marketing analytics. It also offers suggestions for improving your knowledge of digital marketing.

  • Vendor – LinkedIn
  • Instructor – Brad Batesole
  • Duration – 1 Hour 35 Minutes
  • Level – Beginner
  • Target Audience/Users – Everyone
  • Topic Covered – Digital Marketing
  • Course Pricing – 1 Month Free Trial (Buy It at $29.99)

8. Simplilearn – Introduction to Digital Marketing Fundamentals Course

Do you want a free course to learn the basics of digital marketing? Then, go with the Introduction to Digital Marketing Fundamentals Course by Simplilearn. It covers topics such as digital marketing, digital growth, history of digital marketing, and whatnot.

Simplilearn Digital Marketing Certification

The best part is the course is of only 2 hours and you can complete it at your own pace. And once you’ve completed the course, you’ll be rewarded with a completion certificate.

  • Vendor – Simplilearn
  • Instructor – Digital Marketing Experts
  • Duration – 2 Hours
  • Level – Beginner
  • Target Audience/Users – Digital Marketer, Entrepreneurs, Sales Professionals, Business Owners
  • Topic Covered – Digital Marketing
  • Course Pricing –  Free (90 Days of Access)

9. Great Learning – Introduction to Digital Marketing

Introduction to Digital Marketing, as claimed, teaches users the fundamentals, significance, and effective use of digital marketing. This course is subdivided into 10 part series with a demo on SEO/SEM and Keyword Research.

Great Learning Course

On top of that, you can have lifetime access to this course with a certificate. Hence, you can access the course anytime you want to. Besides, it also further recommended other free courses within the website.

  • Vendor – Great Learning
  • Instructor – Experts
  • Duration – 2 Hours
  • Level – Beginner
  • Target Audience/Users – Newcomer, Digital Marketer, Business Owners
  • Topic Covered – SEO and SEM, Automated Marketing, Pay Per Click, Content Marketing
  • Course Pricing – Free

10. Coursera – Digital Marketing Strategy and Planning Specialization

Next, Digital Marketing Strategy and Planning Specialization is yet another free digital marketing certification course on Coursera. It comes in a 3 course series with each having a 10 hours video content.

Coursera Digital Marketing

Here, you’ll learn how to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy. Additionally, you can acquire knowledge on how to implement and execute a successful digital marketing plan.

  • Vendor – Coursera
  • Instructor – Cathal Melinn
  • Duration – 1 Months at 10 Hours a Week 
  • Level – Beginner
  • Target Audience/Users – eCommerce Owner, Social Media Marketer, Digital Analyst, Beginner
  • Topic Covered – Digital Leadership, Strategy Execution, eCommerce Strategy, Customer Experience Design
  • Course Pricing – Enroll for Free

11. Great Learning – Social Media Marketing

Social Media Marketing by Great Learning is an interactive certification course with video content to master digital marketing. It’s 1.5 hours of self-paced video content to help you build a social media strategy for your website/business.

Great Learning Social Media

In this course, it discusses the importance of building strategies and the role of planning and publishing. Alongside that, it includes a few tricks and tips at the end of the course. You can also take the quiz and receive a completion certificate after completing this free course.

  • Vendor – Great Learning
  • Instructor – Experts
  • Duration – 1.5 Hours
  • Level – Beginner
  • Target Audience/Users – Beginners, Social Media Experts
  • Topic Covered – Social Media Marketing, Social Media Analytics, Monitoring Campaigns
  • Course Pricing – Free

12. HubSpot Academy – Social Media Marketing Course

Social Media Marketing Course is another best free digital marketing certification course. It offers 8 lessons, 38 videos, and 29 quizzes to elevate your social media marketing skills.

HubSpot Social Media

Moreover, you can learn how to create an inbound social media strategy that delights your customers and grows your business. Indeed, this course is available in Dutch, French, Japanese, and Spanish languages.

  • Vendor – HubSpot Academy
  • Instructor – Multiple
  • Duration – 5 Hours and 13 Minutes
  • Level – Mid
  • Target Audience/Users – Marketing Manager, Influencers, Business Owners
  • Topic Covered – Social Media Marketing and Strategy
  • Course Pricing – Enroll for Free

13. Udemy – Google Ads Free Course 2024

Lastly, we’ve Google Ads Free Course 2024 – Campaign Creations by Udemy. This course helps you gain in-depth knowledge Of Google Ads to grow your online business.

Digital Marketing by Udemy

Indeed, it teaches how to create search campaigns, display campaigns, YouTube campaigns, remarketing campaigns, and more. Although this course is free yet for certification of completion and direct chat with the instructor, you need to apply for paid courses.

  • Vendor – Udemy
  • Instructor – Tanmoy Kumar Das
  • Duration – 1 Hour 53 Minute
  • Level – Beginner
  • Target Audience/Users – Anybody who has a website, blog and wants to promote their business
  • Topic Covered – Google Ads, Conversion Rating, Video Ads
  • Course Pricing – Enroll for Free (Paid Certification)


So, we’ve come to an end! In this article, we’ve tried our best to shortlist some of the best free digital marketing certification courses online. We hope you like it!

In conclusion, the online availability of high-quality, free digital marketing certification courses provides individuals with a valuable opportunity to enhance their skills. This opportunity enables individuals to stay competitive in the ever-evolving digital landscape.

From Google Digital Garage to LinkedIn Learning and various others, these courses cover a spectrum of essential marketing skills.

If you’re confused, then we recommend starting the courses with Semrush Academy. As it’s a trustworthy and reliable platform that offers various courses for free. Besides, after the completion of the course it provides you with the certification.

If you’ve enrolled in any of these courses, then please share your experience in the comment section below. 

Still in confusion? Then, you can comment on them. We’ll try to help you to solve your dilemma.

You may want to take a look at our article on what email marketing is and the best digital marketing tools to grow your business.

If you haven’t created a website for business, then it’s already late, almost! Act now! Here’s our step-by-step guide to creating a website.

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Written By Aman Shrestha
Hello, my name is Aman Shrestha and I’m a full-time content writer. When it comes to writing, I think it’s a blend of creativity and curiosity that attracts me toward it.


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