20 Best AI Tools for Digital Marketing in 2023 (Free + Paid)

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Best AI Tools for Digital Marketing

Are you looking for the best AI tools for digital marketing? If so, then stay in place.

These days, a lot of tools are integrating artificial intelligence (AI) to give consumers smart features. These AI-based technologies enable you to automate processes, customize information, and provide your users with a more interesting experience.

However, not all AI technologies have been able to deliver the kind of services you might have expected. However, if you want your digital marketing to have advanced features, you must use AI.

Many AI solutions are out there to suit different business needs. But it can be difficult to pick just one out of an extensive collection.

Don’t worry! In this article, we’ll share some of the best AI tools for digital marketing. Here we’ve included both free and premium tools, so select the ideal one for your digital marketing.

Now, let’s get rolling!

How Useful Are AI Tools for Digital Marketing?

Before we check out the best AI tools for digital marketing, let’s look at how useful they are.

AI tools have tremendous potential for use in marketing. It facilitates decision-making processes, improves effectiveness, and automates repetitive tasks. Let’s explore some other ways AI tools can be used in marketing.

i. Data Analysis

A huge quantity of data can be processed and analyzed quickly via AI. This makes it easier for marketers to gather insightful information on the preferences, trends, and behaviors of their intended audience.

They utilize a data-driven approach that makes it easier to personalize messaging, identify target audiences, and improve marketing efforts.

ii. Customer Segmentation and Targeting

Based on a variety of standards, AI tools can segment customers. Such as demographics, behavior, interests, and purchase history. As a result, it enables marketers to present more relevant and targeted offers, content, and recommendations to specific customer segments.

iii. Content Creation and Optimization

No doubt, AI-powered tools can generate content, including blog posts, social media captions, and product descriptions. Natural language processing and machine learning approaches make all of this possible.

They produce coherent and engaging content and mimic human writing habits. Additionally, by analyzing data on user engagement, click-through rates, and conversions, AI can optimize content.

iv. Chatbots and Virtual Assistants

Virtual assistants and chatbots powered by AI are nothing new to us. They can provide quick customer service, respond to frequently asked questions, and guide customers through sales. 

They actually provide quick responses, personalized interactions, and availability around the clock. It helps improve the customer experience and lightens the load on human support staff.

v. Predictive Analytics

Based on historical information, AI systems may predict trends and results for the future. As a result, it’s easy to predict how to optimize a strategy, anticipate customer requirements, and form data-driven opinions. Regardless of pricing, forecasting, inventory management, advertising strategy, and more.

vi. Image and Video Analysis

Isn’t it great that artificial intelligence systems can examine images and movies and extract useful information? You can use them to gain insight into facial expressions, object identification, and sentiment.

Such data can be used to analyze consumer responses to visual content and, as a result, improve marketing material.

vii. Ad Targeting and Optimization

To improve ad targeting, marketers can examine user behavior, preferences, and interactions using AI algorithms. This makes it possible to identify the ideal audience for specific ads and adjust bidding methods in real time. The efficiency and effectiveness of digital advertising can be increased by AI techniques.

Overall, AI tools help with process automation, enhanced data gathering, personalization of marketing campaigns, and improved campaign performance. Although AI has the potential to be a useful tool, marketing still relies heavily on human creativity, strategy, and critical thought.

Now that we know why we used AI for our digital marketing. In the next section, let’s look at some of the best AI tools for digital marketing.

20 Best AI Tools for Digital Marketing in 2023

The list below includes the best free and premium AI tools for digital marketing. So, you go through them all and choose the perfect tool according to your requirement.

Now, let’s get rolling!

1. ChatGPT

ChatGPT is a natural language processing tool that allows you to have human-like conversations with the chatbot. It’ll answer questions and assist you with tasks, such as composing emails, essays, and code.

ChatGPT – Best AI Tool

Additionally, it acts as a chatbot. You can use it to chat with website visitors and collect information about their needs and interests. Following that, the information can then personalize follow-up communications and convert leads into customers.

To get started with it, you can simply visit and create an OpenAI account. Once you’ve signed in, you can start your conversation by asking a question to ChatGPT.

Key Features:

  • Well integrates with websites and social media platforms to provide instant customer support 24/7.
  • It can answer frequently asked questions, resolve customer issues, and even recommend relevant products to customers.
  • Generates marketing copy, like product descriptions, blog posts, and more, saving marketers time and effort.
  • Helps you to develop effective marketing strategies and product development.
  • You can automate customer service and sales processes, freeing up time and resources for marketers to focus on other tasks.


​​ChatGPT is free to use AI-powered tools that you can use for writing, coding, and much more. 

However, it also comes with a subscription option that costs $20/month. In this, you’ll get extra perks such as general access even at capacity, and faster response times.

Do you want to improve your marketing strategy using ChatGPT? If so then, you can check out our article on how to use ChatGPT for marketing.

2. Semrush SEO Writing Assistant

Backed by Semrush, SEO Writing Assistant is an AI-powered writing tool that helps content marketers streamline and optimize their efforts. It allows writers to optimize their content based on their targeted keywords and the SERPs.

SEO Writing Assistant

With their SEO-friendly content checker, you just need to type your target keywords. And then, you’ll get a list of actionable SEO recommendations based on your top 10 organic competitors on Google.

Besides that, you can add semantically related keywords to send positive signals to search engines. Also, it helps you find any images that lack alt attributes and add them accordingly.

Key Features:

  • It can analyze your copy for complexity and compare it against your top 10 organic rivals via Readability Checker.
  • Allows you to see your most casual and most formal sentences and modify them to suit the target tone of voice.
  • Displays the total percentage of copied words in your text and the original sources from across the internet.
  • You can rephrase any copy that has originality and readability issues using the AI-powered Paraphrasing tool.
  • Also, it makes sure that every content piece complies with your overall brand voice.


Semrush comes in both free and premium versions. You can use the SEO Writing Assistant for free. However, you’ll only be able to use it for the free trial period (i.e. 7 days). Once it’s over you’ll have to purchase one of its premium plans

To get more features, you can upgrade to the premium version by choosing your suitable plans:

  • Pro Plan – $119.95/month. It includes 5 projects, 500 keywords to track, domain and backlink analytics, and more.
  • Guru Plan – $229.95/month. It includes 15 projects, 1500 keywords to track, historical data, a content marketing platform, Google Data Integration, etc.
  • Business Plan – $449.95/month. It includes 40 projects, 5000 keywords to track, the share of voice metric, API access, and so on.

To provide you with in-depth information, you can read our article on how to use Semrush for FREE!

3. Jasper AI

Jasper AI is an AI copywriter that guarantees on-brand messaging across all mediums, wherever you work. It fits right into your brand and is there for you anywhere, anytime.

Jasper AI – Best AI Tool for Digital Marketing

An AI-based module that can be trained on your style of writing. It helps you consistently generate content that’s on-brand across your team.

Moreover, its AI is trained in over 50 specific skills from writing high-converting headlines to SEO-optimized blog posts. Also, you can create, save, and run repeatable instructions for Jasper to follow.

Key Features:

  • Highlight text and with 1-click you can improve your writing, change the tone, and adjust the length of text.
  • Generate amazing art and images for ads, thumbnails, and illustrations in high resolution without a watermark.
  • Automatically save all your prompts and outputs without the worry of losing work in one click.
  • Save your prompts & outputs for later, star your favorites, and label them with tags for an organized workspace.
  • Also, helps to organize your campaigns such as client work, product launches, and events.


Heads up, you can get started with a 7-day free trial on the Creator or Teams plan.

However, it comes with the following pricing plans:

  • Creator – $39/mo billed yearly, includes unlimited words generated by AI, 1 seat, 50+ templates, 1 brand voice, and 50 memories.
  • Teams – $99/mo billed yearly, includes unlimited words generated by AI, 3 seats, documents & workflows, 3 brand voices, and 150 memories.
  • Business – Custom pricing; includes unlimited words generated by AI, 10+ seats, 50+ templates, unlimited brand voices, and unlimited memories.

4. Grammarly

Grammarly is an AI-writing assistance that helps you compose bold, clear, mistake-free writing experiences. You’ll get suggestions from Grammarly while you write on desktop applications and sites across the web.


From grammar/spelling to style and tone, Grammarly’s suggestions are comprehensive, helping you communicate effectively. Indeed, it helps you instantly generate new versions of your writing based on your prompts.

Similarly, it helps to standardize communication in every customer touch point with seamless application of brand, tone, and style. Also, you can allow every employee to create consistent, on-brand writing with dynamic in-line suggestions.

Key Features:

  • Helps you turn basic instructions into polished drafts in seconds so routine writing tasks fly by.
  • You can streamline workflows by empowering team members to improve their writing with suggestions that go beyond correctness.
  • Let’s speed up the writing process by quickly inserting frequently used pre-written text.
  • Allows to add, remove, or transfer accounts, assign roles, and manage permissions for security.
  • Also, you can filter insights through intuitive dashboards and see team strengths, opportunities, and measured improvements.


Grammarly is a freemium online AI writing tool that comes in both free and premium versions. You can use it just by signing up for a Grammarly account. Or else, you can even download and install the free Chrome extension to your web browser.

The free version includes basic writing suggestions and tone detection. Plus, it comes with auto-citation, tone detection, and enterprise-grade privacy and security.

For advanced features and assistance, you can go with its premium plans.

  • Premium – Starting at $12/month. Includes English fluency, full-sentence rewrites, word and sentence variety, tone suggestions, and more.
  • Business – Starting at $15/month. Includes account roles and permissions, SAML single sign-on, snippets, analytics dashboard, plagiarism detection, and more.

5. helps to generate conversion-focused ad creatives and social media post creatives in a matter of seconds using AI. – Best AI Tool for Digital Marketing

All you need is to tell their AI about your target audience, and the platform you are creating the ads on. Following that, it’ll select the best tone and length for the platform while focusing on your target audience.

Evidently, it comes with Creative Insights with the Text Generator AI to create engaging headlines across major ad platforms. Also, it includes an unlimited number of AI generations plus unlimited free stock images to support your campaign.

Key Features:

  • Allows you to generate creatives/banners for any advertising platform such as Facebook Ads, Google Ads, Twitter Ads, etc.
  • Helps you generate conversion-focused texts & headlines for your ads in a matter of minutes.
  • It can show you the 10 best-performing ad creatives in your ad account while analyzing all the ads and learning from them.
  • You can build engagement-focused social media post creatives without making a compromise on design.
  • Generate ad copies for any advertising platform such as Facebook, Instagram, and Twitter in any language such as English and Spanish.

Pricing: comes with three pricing plans based on the business model – Startups, Professionals, and Agencies.

For now, let’s look into the Startups Plan. It further comes in the following pricing plans:

  • Starter – $217/year and $21/month; includes 10 numbers of credits, 1 number of brands, unlimited generations, text generator AI, and 1 user.
  • Premium – $442/year and $44/month; includes 25 numbers credits, 2 brands, unlimited generations, text generator AI, and 2 users.
  • Ultimate – $742/year and $74/month; includes 50 numbers of credits, 2 brands, unlimited generations, text generator AI, and 2 users.
  • Scale-Up – $1,117/year and $111/month; includes 100 numbers credits, 2 brands, unlimited generations, text generator AI, and 4 users.

6. Craftly

Craftly.AI is another AI copywriter that can improve engagement and the scale and automation of your content.


With Craftly, you can take your basic text and turn it into something magical with a content improver tool. Indeed, you can generate high-quality headlines that make your content shine –  no clickbait titles are required.

Again, you can get attention and generate publicity with a press release that gets people excited about your business. Also, it contains a keyword generator tool, make sure that you include all the important topics to rank even higher.

Key Features:

  • Sentence Rewriter – Generates a quick rewrite of a sentence again and again until you do.
  • You can use your product description to create a compelling ad.
  • Creates compelling social captions to tell your followers about your event in a way that gives them FOMO.
  • With personalized cold emails, you can leave a lasting impression and build connections.
  • Also, supports 100+ functionalities across multiple types of communications and media – social media posts, email outreach, web copy, and more. 


To your surprise, Craftly operates on a word-count basis. Based on that, it comes with three premium plans.

  • Starter – For 20,000 words/month pay $29/mo on annual billing. Includes 100+ expert-trained frameworks, 25+ languages, continuous optimization, and live chat.
  • Creator – $66/month for unlimited words. Includes long-form tools, command tools, access to trams, priority support, access to AI image generation, and more.
  • Enterprise – You can create and integrate custom tools for growing enterprises or clients. All for unlimited words per month and includes custom tools, custom teams, white-label solutions, etc.

7. is a feature-packed AI solution for marketers to improve their conversion rates on paid social. It allows you to launch multiple campaigns and ad groups at once.

Nevertheless, you can manage and update your campaigns with automated workflows – no manual work is needed. Indeed, you can reduce manual work and task duplication with one primary interface.

It helps to increase control over media spending by automatically pausing underperforming campaigns. Also, its AI-based budget optimization continuously monitors your ad sets and campaigns, automatically shifting your budget to the best performers. 

Key Features:

  • Lets you build, scale, and repurpose creative across platforms and ad formats.
  • Allows you to automate your creative production and offer personalized experiences that engage your target audience.
  • You can schedule alerts and notifications every time performance changes are made.
  • Comes with video and image templates that let you develop creative that performs, across channels, audiences, and campaigns.
  • You can quickly and easily edit bids, budgets, and statuses – shifting away from underperformance and scaling up what’s working.


The weird thing about is that it doesn’t mention pricing on its website. Therefore, you’ll have to request a demo to discuss your goals and its possibility.

8. is one of the best AI content-generation tools for writers and marketers. It has an easy-to-use interface, and templates that make high-quality outputs compared to many other AI writing tools. – Best AI Tool for Digital Marketing

Indeed, it comes with various templates and frameworks to help users generate content for different purposes. For instance, product descriptions, ad copy, website copy, blogs, and emails. offers free email subject line generators. This helps you craft the perfect subject line for your newsletter, blog post, and other promotions. Also, it can generate slogans that your customers won’t be able to forget.

Key Features:

  • Uses GPT-3 by OpenAI to generate content in a user-friendly interface.
  • Comes with an AI-powered business name generator to help you find your perfect business name in seconds.
  • Helps you create super-engaging Instagram captions with AI-powered Instagram caption generators.
  • It can rewrite your paragraphs according to the instructions provided by you.
  • Includes cold email generator that helps you create unique personalized cold emails from any LinkedIn URL.

Pricing: is one of the best AI tools for digital marketing that comes in both free and premium versions. Its free version supports 2,000 words per month. In it, you’ll get only one user seat, 90+ copywriting tools, unlimited projects, and blog wizard tools.

For more advanced features, purchase one of its premium plans.

  • Pro – $36/month for unlimited words. It includes 5 user seats, 29+ languages, priority email support, unlimited projects, and more.
  • Enterprise – If you’ve got a growing business, then you can request a demo and customize your plan. In it, you’ll get API access, a chat interface, a prebuilt workflows library, SOC2 compliance, and more.

9. 10Web AI Website Builder

Are you looking for an AI-powered website builder to build your next digital marketing website? Then, 10Web AI Web Builder is the one for you.

10Web AI Web Builder

Using this, you can build any website with AI and also get AI-generated content and images in minutes. In fact, it also helps you host your site on the fastest hosting powered by Google Cloud.

Similarly, it helps you optimize your website to receive a 90+ PageSpeed score, improved Core Web Vitals, and more. Hence, it’s best for anyone looking to create a website for their business, whether it’s a small startup or a large enterprise.

Key Features:

  • You can edit every design element of your website with their Elementor-based editor and premium 10Web widgets.
  • Helps you convert your Wix, Squarespace, or other CMS website to WordPress with AI.
  • Lets you choose from a variety of functional, layout, marketing, and eCommerce premium widget.
  • Allows you to enable full-page caching for static pages to entirely read from the cache.
  • Also, you can turn any webpage into templates with their AI theme builder, without copying a single line of code.


10Web AI Web Builder is a freemium website builder that is available in both free and premium versions. You can install the plugin directly from your WordPress dashboard. Or else download it from its official website.

Nevertheless, it comes with the following premium pricing plans:

  • Personal – $10/mo billed annually for 1 website; offers 25K visits, 10GB storage, 20GB automated real-time backups, etc.
  • Premium – $24/mo billed annually for 3 websites; offers 60K visits, 15GB storage, 75GB automated real-time backups, AI recreation, etc.
  • Agency – $60/mo billed annually for 10 websites; offers 180K visits, 50GB storage, 250GB automated real-time backups, white label, VIP support, and more.

If you’re looking for more AI website builders for your site, then here’s our guide. It’s a list of the best AI website builder platforms.

10. MarketMuse

MarketMuse is an AI content planning and optimization tool that reduces the time spent on competitive analysis, SEO, and more.


It gives you full visibility into top SERPs and competitive sites. Hence, it helps you know exactly what is missing and close those gaps with quality content.

With MarketMuse, it determines the quality of any cluster for any site. Besides, it analyzes your competitors and top SERPs to address gaps and must-haves.

Key Features:

  • Displays you the structure of the top SERPs and why they’re ranking. You can know how many images, hyperlinks, and keywords to include to win on the web.
  • Supports your existing content by showing what you already have and where you can expand.
  • You can automate the research process and remove the subjectivity of what is or isn’t working. So that, you can prioritize the right content, faster.
  • Helps you make objective keyword choices and connect topics, keywords, and questions in meaningful ways. This helps to turn them into clusters of thematically related, high-quality content.
  • Also, it analyzes natural language to show you how to write naturally on any topic. Also, you can provide writers with the structure, related topics, and linking suggestions to write great content. 


MarketMuse is a freemium online AI platform that comes in both free and premium versions. Its free plan includes 1 user, 10 queries per month, limited page-level insights, and more.

Indeed, its premium plans come with the following pricing –

  • Standard – $149/month, includes 1 user, full page-level insights, 100 queries per month, data export, ChatGPT integration, etc.
  • Team – $399/month, includes 3 users, full page-level insights, unlimited queries and briefs, data export, full results in Topic Navigator, etc.
  • Premium – Custom pricing where you can plan and assess strategically with advanced features. Includes inventory & topic tracking, personalized metrics, managed topics tracking, etc.

11. Automizy


Automizy is the best AI tool for email marketing that allows testing and optimizing email subject lines much easier. It’s designed to increase your email open rates.

Moreover, it offers detailed analytics and simple A/B testing. This helps marketers to improve email open rates and get the most out of their campaigns.

Key Features:

  • Allows you to create landing pages or add sign-up forms to your pages to capture contact information.
  • It predicts the performance of your subject lines with scores based on data from over 1 million campaigns.
  • Comes with a fully integrated automation builder that will lead and inspire you to create high-performing email automation.
  • Its “drag & drop” email editor allows anyone to create high-performing emails – no coding skills required.
  • Also, it can write up to 4 different subject lines for your automated emails.


When it comes to pricing, Automizy charges its cost based on the active subscribers you’ve got.

For instance, it starts at $9/month for 200 contacts. Meanwhile, for 500, 1000, and 3000 contacts, it cost $18/month, $29/month, and $49/month respectively. With each plan, you’ll get a visual automation builder, unlimited users, free migration service, and analytics.

In addition, you can try Automizy free for the first 14 days. No credit card is needed for the trial. Also, when you sign up for Automizy, you’ll be covered by a 60-day no-hassle money-back guarantee.

12. Hubspot Marketing Automation

Marketing Automation Software is a popular online tool from HubSpot. It lets you set your marketing campaigns on autopilot with marketing automation software powered by CRM data.

HubSpot Marketing Automation Hub

You can use workflows and bot builders to create automated campaigns. Indeed, lets you automate routine tasks with email and form automation. Or extend campaigns across SMS, in-product marketing, and more.

Additionally, lets you create a standalone, popup, embedded, and collect forms to gather the contact details that your business needs.

Key Features:

  • Helps to deliver the right marketing message to your leads across channels with automation to craft a great experience at scale.
  • You can leverage the power of workflows, chatbots, and email triggers to reach your target audience with personalized messages.
  • Allows you to create targeted workflows with ease to give every contact the attention they deserve.
  • Comes with a visual editor to create workflows in real-time – whether you’re building simple follow-up campaigns or complex journeys.
  • Lets you use workflows to set up webhooks, score leads, send leads to sales, and easily manage your data in bulk.


HubSpot’s Marketing Automation software is a free online marketing tool, with no credit card required.

However, if you’re looking for advanced features to help automate and scale your marketing operations, it offers premium plans.

  • Starter – $18/month billed annually for 1,000 marketing contacts; includes 1 blog, 10 dashboards, 10 reports per dashboard, standard web analytics dashboard, and more.
  • Professional – $800/month billed annually for 2,000 marketing contacts; includes 100 blogs, 25 dashboards, 30 reports per dashboard, customizable website traffic analytics, and more.
  • Enterprise – $3,600/month for 10,000 marketing contacts; includes 600 custom views per account, 200 calculated properties, one sandbox per account, and more.

13. Moosend

Moosend is the best solution to deliver email marketing and automation experiences that drive real revenue growth. It lets you deliver beautiful emails that get opened and clicked every time.


You can build personalized content for every subscriber with fully customizable templates. Thus, it lets you build relationships that lead to conversions.

Similarly, you can put artificial intelligence to use by recommending products based on your visitors’ similar tastes. Also, you can make your marketing on autopilot with the highest converting automation workflows.

Key Features:

  • Comes with an easy-to-use drag-and-drop editor that lets you create professional newsletters, with zero HTML knowledge.
  • You can personalize your emails with subscriber custom fields and display information relevant to each recipient.
  • Suggest products based on your customer’s previous purchases and remind them with cart abandonment automation.
  • Helps you create beautiful landing pages in just a few minutes. You can move, crop, resize, group, add and change anything you want.
  • Also, you can automate onboarding sequences – for instance, automated welcome emails for new signups.


Moosend offers a free trial with a 30-day money-back guarantee. However, in this trial, you’ll only get 1 automation workflow and 1 landing page/ form.

Further, it comes with the following premium subscription plan starting at $9/month.

  • Pro – $9/month if billed monthly and $7/month if billed annually. Best for up to 500 subscribers. Includes unlimited emails, automation workflows, landing pages, and more. 
  • Enterprise – It’s a custom pricing plan. You can request a custom plan based on your subscribers and business requirements. It includes all the features of Pro Plan, account manager, priority support, and dedicated IP.

Do you want to look for more email marketing services? Then, here’s our guide on the best email marketing services for business growth.

14. Frase

Frase is an intelligent AI SEO tool for the fastest and easiest way to create content that ranks on Google. It’s the best content optimization tool that assists writers in researching, writing, and optimizing high-quality SEO content in minutes.

Frase – Best AI Tool for Digital Marketing

You can curate well-researched content briefs in minutes. In fact, it lets you generate quality, high-converting copy at the click of a button. Also, you can compare your content to your top search competitors.

Nevertheless, this AI marketing tool can generate an SEO-friendly outline for your content. Also, it helps you improve the quality of your writing with automatic passage paraphrasing and rewriting.

Key Features:

  • Allows you to review the main keywords, headers, and concepts in your SEO competitors’ content in one intuitive research panel.
  • Use AI templates to generate controlled outputs like blog intros, FAQs, headings, and more.
  • You can click on the “Write for Me” button to autocomplete your sentences and even write entire new paragraphs.
  • It can identify pages that are starting to slip in the rankings and may need to be refreshed.
  • Also, it automatically clusters your keywords to inform your content strategy process.


Frase is a premium online tool that offers a 5-day trial for $1. Indeed, it comes with the following pricing plan:

  • Solo – $14.99/mo and $12.66/mo if paid annually; 1 user seat, and generate 4,000 AI words/month and Write + Optimize 4 articles/month.
  • Basic – $44.99/mo and $38.25/mo if paid annually; 1 user seat, and generate 4,000 AI words/month and Write + Optimize 30 articles/month.
  • Team – $114.99/mo and $97.75/mo if paid annually; 3 user seats, and generate 4,000 AI words/month and Write + Optimize unlimited articles/month.

15. Google Analytics

Google Analytics is a free online web analytics tool that allows you to track and analyze your website traffic. It lets you collect website or app data and generates useful reports about your website users.

Google Analytics Platform - Best for Analyzing Business Websites

Nonetheless, it provides you with insights that are necessary to understand your visitors better and to make better growth strategies. Thus, it’s an essential growth tool every website needs to grow.

Key Features:

  • Lets you measure and analyze the traffic coming to your website.
  • Helps you understand the audience demographics report, the device used, their interest in your website content, and more.
  • Provides detailed statistics and data about your website and shows visitors’ engagement on your website.
  • Comes with tools that collect, extract, and format the data, which gives a deeper understanding of customer experience.
  • Helps you find what pages people visit and what actions they take while visiting the website.
  • Also, it helps to identify your website’s slow pages, search keywords, organic search your website is getting, and more. 


Powered by Google, Google Analytics is absolutely free to use web analytics tools. All you need is to sign up with your Google Account and you’re ready to go.

16. Surfer SEO

Surfer SEO is an easy-to-use AI online tool that is designed to optimize blog posts, articles, and other copies.

Surfer SEO

Besides, its web-based on-page SEO tools for ranking your articles on Google’s first page. It includes 5 phenomenal SEO tools: – SERP Analyzer, Keyword Research, Content Audit, Content Editor, and Content Planner.

Likewise, it offers a free AI article outline generator that helps you write clear, concise, and fully-optimized content. Hence, it makes your brainstorming, research, and writing process 100 times easier.

Key Features:

  • With Surfer, you can write and optimize simultaneously using real-time and rank high anywhere in the world.
  • Ensure the authenticity of your article (whether you’re producing AI-generated content, or writing it yourself) and avoid potential penalties.
  • You can check the search intently for your target audience and evaluate monthly search volume and keyword difficulty.
  • SEO Audit allows you to find relevant pages on your website and crawl them. You can find out how many pages link to the audited URL.
  • Also, it comes with a Chrome extension that allows you to see the search volume, cost per click, estimated traffic, etc.


Surfer SEO is a premium online SEO tool that comes with the following pricing plan –

  • Lite – $19 per month, billed annually; includes 36 Content Editor credits, and $8 per additional Content Editor credit.
  • Essential – $69 per month, billed annually; includes 84 Content Editor credits and $5 per additional Content Editor credit.
  • Advanced – $149 per month, billed annually; includes 300 Content Editor credits and $3 per additional Content Editor credit.
  • Max – $249 per month, billed annually; includes 600 Content Editor credits, and $3 per additional Content Editor credit.

Wanna know more about SEO plugins? Check our article on the best WordPress SEO plugins!

17. Brand24

Brand24 is one of the best AI tools for digital marketing. You can get instant access to mentions across social media, news, blogs, videos, forums, podcasts, and more.


Similarly, you can conduct smart sentiment analysis. This allows you to get a better understanding of customer attitudes and spot problem areas that require immediate attention.

Further, you can customize your alerts the way you need. For instance, you can get an email or in-app notifications of negative mentions of your company from blogs.

Key Features:

  • Allows you to pinpoint your industry influencers to make conscious decisions about who you should be working with.
  • Lets you analyze buzz quality and quantity to gain new insights about your customers.
  • Helps you turn your data into automated PDF reports, .xls files, and infographics.
  • You can engage in discussions relevant to your business with one click of the mouse.
  • Also, it can identify sudden changes in the discussion volume to protect your company’s image. 


Brand24 offers a 14-day free trial without any hidden fees and credit card required.

Meanwhile, it comes with 4 premium pricing plans – 

  • Individual – $69 per month, billed yearly; includes 3 keywords, 2K mentions/mo., 1 user, and more.
  • Team – $129 per month, billed yearly; includes 7 keywords, 5K mentions/mo., unlimited users, and more.
  • Pro – $179 per month, billed yearly; includes 12 keywords, 25K mentions/mo., unlimited users, real-time updates, and more.
  • Enterprise – $349 per month, billed yearly; includes 25 keywords, 100K mentions/mo., unlimited users, real-time updates, and more.

18. Phrasee

Are you looking for the best AI tool that generates more clicks, conversions, and customers with AI content? Then, Phrasee is the one for you.


Phrasee is an enterprise-grade platform powered by AI and machine learning. It guarantees to deliver AI-generated, on-brand content with enterprise-grade controls and optimization at scale.

Additionally, it enables marketers to use the best-performing content to deliver engaging and consistent experiences across digital channels.

Key Features:

  • Accurately predicts which content will resonate the most with your audience.
  • Use Phrasee’s automated language insights and performance reporting to understand what drives content performance.
  • It’s a fully self-serve platform where you can instantly generate copy in real-time for use across your digital channels.
  • Seamlessly integrates with the industry’s best to help customers generate and optimize better-performing content.
  • You can ensure your best messages reach the widest possible audience by automating your experimentation at scale.


Unlike many other AI marketing tools, it offers a custom pricing plan. This means that it doesn’t have any pre-made pricing plans or free trials.

In fact, you need to get in touch with their sales team via email or contact. Once done, based on your audience size, and use cases, they’ll happily develop the plans that are right for your business.

19. Seventh Sense

Seventh Sense is an AI-powered tool designed to drive maximum performance and engagement with your existing email marketing program. It’s designed specifically to be used with HubSpot and Marketo.

Seventh Sense

To your knowledge, it uses an AI email delivery optimization system. It breaks the cluster of emails and delivers your emails and provides the reporting capabilities that you’re used to.

Likewise, its AI optimizes and personalizes email delivery times for each individual in your database. Hence, you can see more engagement and better results with your email marketing.

Key Features:

  • Helps to automatically deliver your emails to every individual at his or her most optimal engagement time.
  • Allows you to pick a window of time to deliver your email and schedule the most optimal time for each recipient.
  • Automatic engagement-based segmentation allows you to easily email customers at their preferred frequency.
  • Lets you send time/frequency optimization means shortened sales cycles and higher conversion rates.
  • Empowers your sales and marketing teams to share data on when individual customers or prospects engage with your organization.


When we look at the pricing, it’s designed to work with HubSpot Pro and Enterprise Marketing Subscriptions. Now all you need is to choose the plan that works best for you and pay as you grow.

  • Business – $64/month billed annually or $80/month on monthly billing. Best for 5,000 marketing contacts and includes unlimited usage, email throttling, nurture campaigns, and more.
  • Enterprise – Custom pricing based on your number of subscribers. It includes unlimited users, unlimited usage, an analytics dashboard, personalized onboarding, priority support, and more.

20. Personalize

Personalize is one of the best AI-powered personalization tools for digital marketing. It reveals products and services people are most interested in, giving you 50% better response rates and increased revenue.


Moreover, it helps to identify what each customer is most interested in at any given moment. Hence, you can promote the right product or service at the right time.

Indeed, it helps to focus on topics your contacts are most interested in. So, that you can quickly and easily shorten the sales funnel for visitors.

Key Features:

  • It ranks the top interests of each contact in your database based on their digital footprint.
  • Hooks directly into your CRM or email platform, providing the data you need to build automated personalized campaigns.
  • Its AI engine crunches data like time on page, visit frequency, and recency to provide you with real-time insights.
  • Helps to send dynamic campaigns that target each individual’s unique top interests.


Personalize is the best premium AI tool for digital marketing that offers a free 30-day trial.

Besides, you must buy one of its paid plans to get AI-powered features. The price options are:

  • Light – $69/month (billed monthly) or $55/month (billed yearly); includes 10,000 pageviews, 10,000 contacts, and 6-month data retention.
  • Plus – $119/month (billed monthly) or $95/month (billed yearly); includes 250,000 pageviews, 50,000 contacts, and 1-year data retention.
  • Premium – $219/month (billed monthly) or $175/month (billed yearly); includes 1M pageviews, 200,000 contacts, and 2-year data retention.

Do explore our article on the best digital marketing tools for your business. It’ll definitely be worthwhile!


That’s all. Here, we enlisted the best AI tools for digital marketing in 2023. So, we hope that you get to select a suitable AI-based tool that helps you enhance your marketing campaigns.

All of these AI tools are great for digital marketing. However, if you want us to recommend it, then we’ll say ChatGPT. Since it can respond to questions and compose various content, like articles, social media posts, and emails.

Besides that, Grammarly and Google Analytics are two other popular AI-based tools that you must use for your marketing campaign. The first one includes an AI writing assistant that helps to compose a bold, clear, mistake-free writing experience.

Meanwhile, the other one is Google powered analytic tool that helps to understand your website visitor and your competitors.

Please feel free to comment below if you have any further queries about the best AI tools for digital marketing. We’ll do our best to respond as soon as we can.

Also, let us know which best AI tools for digital marketing are you going to choose from the list. In fact, you can share your top favorite pick in the comments section below.

You may also like our article on the best WordPress email marketing plugins and the best website builders for affiliate marketing. Also, you can check out the article on the best web hosting services. Be sure to go through it once.

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Some of the links on this article/page are affiliate links. If you click on such an affiliate link and purchase the product, we’ll earn a specific percent commission from the seller. But it won’t at all affect the price you’ll pay.
Written By Aman Shrestha
Hello, my name is Aman Shrestha and I’m a full-time content writer. When it comes to writing, I think it’s a blend of creativity and curiosity that attracts me toward it.


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