8 Best SEO Rank Tracking Software Tools 2024 (Free + Paid) 

Are you looking for the best SEO rank tracking software for your website? Or wondering how to find what position your website is ranking at?  If the answer is yes, then you’ve landed at the right place.

In today’s day, the need for effective SEO rank tracking has never been more significant. Being at the top of the search engine results pages (SERPs) can increase organic traffic to your website. 

However, we all know that reaching such a height can take a lot of time and effort. Don’t worry, with a proper rank tracking tool, you can track your site’s progress and improve your Search Engine Optimization (SEO) strategies. 

In this article, we’ve compiled a list of the best SEO rank tracking software. So, go through these free and paid tools and select the best SERP tracker solutions

Let’s get started!

What is SEO Rank Tracking Software?

SEO rank tracking software is a powerful tool designed to monitor and analyze the performance of a website in SERPs. In simple terms, it helps its users to keep track of how well their site is ranking for specific keywords on popular search engines.

It provides users with real-time data on the positions of their web pages in search results. This information is crucial for understanding the effectiveness of an SEO strategy and identifying areas for improvement. By regularly tracking keyword rankings, users can evaluate the impact of their optimization efforts and adjust their tactics accordingly.

Additionally, it offers features such as competitor analysis, allowing users to compare their rankings with their competitors. This helps with decision-making and strategic adjustments to gain a competitive edge.

Furthermore, the software may offer historical data, illustrating the progression of keyword rankings over time. Through it, you can identify patterns, understand the impact of algorithm updates, and make predictions about future trends.

In conclusion, SEO rank tracking software simplifies the complex task of monitoring a website’s performance in search engine results.

Factors to Consider While Choosing the Rank Tracking Software

Here are some of the factors you need to consider while choosing the best SEO rank tracking software –

• Price – Evaluate the pricing structure of the software and ensure it aligns with your budget and requirements.
• User-Friendly Interface – Go with the software that comes with an intuitive and user-friendly interface. And provides easy navigation contributing to a smoother user experience.
• Keyword Tracking – The software must have the ability to track a diverse range of keywords relevant to your business.
• Accuracy of Data – Make sure that the software provides accurate and up-to-date ranking data. 
• Competitor Analysis Feature – Consider software that offers insights into your competitors’ rankings and strategies.
• Keyword Sorting – It should provide an option to group your keywords using tags like location, date, time, etc.

That being said, let’s take a look at the best SEO rank tracking software that you can use to grow your business.

8 Best SEO Rank Tracking Software Tools 2024

If you’re thinking of adding a rank tracker tool to your site, then there are plenty of options. 

Let’s take a look at the best SEO rank tracking software and help you decide which one best suits your needs.

Now, let’s get rolling!

1. Semrush

Semrush stands out as the best SEO rank tracking software. It offers a comprehensive suite of tools that empower businesses to optimize their online presence effectively. 

No doubt, Semrust is renowned for its user-friendly interface and cutting-edge features. It provides unparalleled insights into website performance and search engine rankings. The platform’s real-time tracking capabilities enable users to monitor keyword positions with precision, allowing for timely adjustments to SEO strategies. 

Semrush’s robust analytics offer valuable competitive intelligence, helping businesses stay ahead of their competitors. You can compare your and your competitors’ rankings in Google’s organic top 3, 10, 20, and 100.

As a comprehensive solution, Semrush is trusted by marketers, SEO professionals, and businesses worldwide. Hence, it is a go-to SEO rank-tracking software for those seeking excellence in digital marketing strategies.

Key Features:

• Allows you to see the top paid SERP results from Google Ads.
• Add the same keyword to different groups–each keyword can have up to five tags.
• Helps you identify the top-performing landing page of your competitor.
• Monitor how your website performs across different locations and devices (desktop, smartphone, or tablet).

Pros: 

• Comprehensive all-in-one easy-to-use SEO tool.
• You can see all of the most important keyword metrics and trends over time.
• Provides comprehensive historical trends research.

Cons:

• Beginners can get overwhelmed by its features at the beginning.
• Although it comes with a free plan with a 7-day free trial.

Pricing:

Having a doubt, with Semrush’s free account, you can get a 7-day free trial. Through this, you can create and manage only one project and track 10 keywords in Position Tracking. Also, the maximum number of requests made to the Analytics reports per day is limited to only 10.

To discover more features, purchase its premium plans.

• Pro – $129.95 per month and $108.33 per month annually for 5 projects, 500 keywords to track, and 10,000 results per report.
• Guru – $249.95 per month and $208.33 per month annually for 15 projects, 1,500 keywords to track, and 30,000 results per report.
• Business – $499.95 per month and $416.66 per month annually for 40 projects, 5,000 keywords to track, and 50,000 results per report.

Do you want to learn how to use Semrush for free? Then, check out this article HERE!

2. Ahrefs Rank Tracker

Ahrefs Rank Tracker is one of the best SEO rank tracking software tools.  It’s best known for its unparalleled capabilities and comprehensive suite of tools. 

Besides, it offers users a granular understanding of their website’s search engine performance. The platform’s robust tracking mechanism allows businesses to monitor keyword rankings which helps them to refine their SEO strategies efficiently.

Likewise, it provides in-depth insights into organic search, backlinks, and competitor analysis. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.

A standout feature of Ahrefs is its ability to track not only desktop but also mobile rankings. Besides that, its advanced reporting tools with customizable dashboards, enable users to make data-driven decisions effectively. 

Nonetheless, Ahrefs Rank Tracker has established itself as an important tool for optimizing online visibility, ensuring that users stay ahead of the competition.

Key Features:

• It can track your ranking positions segmented via groups – Positions #1–3, Positions #4–10, Positions #11–50 and Positions #51–100.
• With this, you get data on a total of 15 features – Featured snippets, Tweets, Videos, Top stories, etc.
• It automatically aggregates your data to show performance by tag.
• Let’s connect your Google Search Console to see data for keyword rankings that are over 16 months old.

Pros: 

• Lets you monitor your Google rankings on desktop and mobile across 190 countries.
• Receive email reports about your website’s performance.

Cons:

• The free plan doesn’t include a rank tracking tool.
• Expensive plans.

Pricing:

Ahrefs is an advanced SEO toolkit that stands at the higher end of the pricing spectrum. With premium Ahrefs, you get to experience rank tracking tool and get the following project and position tracking limits:

• Lite – $99 per month and $83 per year for unlimited browsing data, 750 tracked keywords, and more.
• Standard – $199 per month and $166 per year for unlimited browsing data, 2,000 tracked keywords, and more.
• Advanced – $399 per month and $333 per year for unlimited browsing data, 5,000 tracked keywords, and more.
• Enterprise – $999 per month and $833 per year for unlimited browsing data, 10,000 tracked keywords, and more.

3. AccuRanker

AccuRanker offers a robust and specialized set of features that make it a preferred choice for businesses and digital marketers. It provides real-time and precise insights into keyword rankings, allowing users to monitor their SEO performance effortlessly. 

AccuRanker’s user-friendly interface and intuitive design contribute to a seamless user experience. Hence, making it accessible to both beginners and professionals in the field of SEO.

One of AccuRanker’s notable strengths is that it offers clear and concise reports that highlight key metrics without overwhelming users. The platform’s focus on customization allows users to tailor their dashboards and reports to suit their specific needs.

AccuRanker’s ability to track rankings across various search engines ensures a comprehensive understanding of a website’s performance. It guarantees to deliver up-to-the-minute data, ensuring that users have the most current information to make decisions and strategies. 

Lastly, AccuRanker has earned the trust of businesses, providing them with the tools they need to stay ahead of the competition.

Key Features:

• Helps to monitor the rankings of your competitors and allows you to add up to 10 competitors per domain.
• Allows you to track all featured elements on the SERP.
• You can view the historic search volume for a keyword to see how the search trend changes.
• For your convenience, ranks are automatically updated every 24 hours.

Pros: 

• It can track data for any device and any location.
• All the AccuRanker plans offer unlimited users.

Cons:

• Many users might find it hard to understand metrics and reports.

Pricing:

To begin, AccuRanker does give 14 days of free trial with 100 keywords when you sign up for the first time. 

Whereas when looking at its premium plans, it offers flexible and transparent monthly pricing plans. The pricing you find is based on the number of keywords you want to track.

For instance, you need to pay $129/month or $116/month yearly for 1K keywords. Similarly, for 2K, 3K, and 5K keywords, you need to pay $249, $369, and $609 per month respectively.

Likewise, with each plan, you’ll get advanced data segmentation, historic search volume, advanced reporting, unlimited users, and Google Analytics integration.

4. SE Ranking

SE Ranking is a user-friendly and effective tool for keeping tabs on how well your business is performing in SERPs. It simplifies the task of maintaining a successful SEO strategy.

A standout feature is the Keyword Rank Tracker, which allows you to monitor how your website ranks on popular search engines. What’s more, you can track keywords based on specific geographic locations and devices.

Getting started is a breeze with SE Ranking’s wizard. Enter your website’s URL, add the keywords you want to track and specify the search engine and country. That’s it.

You can also include up to 5 competitors for comparison. Besides, you can link the tool to your Google Analytics and Google Search Console accounts for comprehensive insights.

Indeed, it enables you to analyze your website traffic, measure SEO potential, and create real-time marketing plans. Not just that, it lets you conduct thorough website audits, and monitor backlinks, among other functionalities.

In essence, SE Ranking focuses on keyword rankings, competitor analysis, and overall SEO strategy. Hence, it provides a user-friendly platform to optimize your digital efforts effectively.

Key Features:

• Manage bulky projects with huge keyword lists through grouping and tagging.
• You can manage your keywords by tagging them and creating groups.
• Helps to find out what keywords and pages bring the most traffic to your site.
• It can identify pages competing for the same keyword and fix the issues.

Pros: 

• You can create unlimited client projects using Pro and Business plans.
• Allows you to white label the tool and sell it to your customers.

Cons:

• No option for users to request any feature or guess the upcoming modules.

Pricing:

SE Ranking’s Rank Tracker is not free but it comes with a 14-day free trial. Indeed, it comes in the following pricing plan –

• Essential – $55 per month or $44 per month on an annual subscription plan for 1 manager seat, 10 projects, and 750 keywords to track daily.
• Pro – $109 per month or $87.20 per month on an annual subscription plan for 3 manager seats, unlimited projects, and 2,000 keywords to track daily.
• Business – $239 per month or $191.20 per month on an annual subscription plan for 5 manager seats, unlimited projects, and 5,000 keywords to track daily.

5. Serpstat

Serpstat stands out as a comprehensive SEO rank tracking software. It offers various features that cater to the diverse needs of digital marketers and businesses. 

Serpstat provides real-time insights into keyword rankings, allowing users to monitor and adapt their SEO strategies with precision. It offers a clean and intuitive dashboard where you can control all your settings and perform different actions. To track your SEO rankings, navigate to the Rank Tracker option.

After that, create a new project and enter your website details. Then, select your search engine options and add the keywords you want to monitor. Isn’t is super easy.

The platform’s customizable reports facilitate easy interpretation of complex SEO metrics which helps to derive actionable insights. Likewise, it focuses on providing a wholesome SEO solution to track rankings across multiple search engines, devices, and locations. 

As a reliable SEO rank tracking software, Serpstat is best for businesses looking for success in the competitive digital marketplace.

Key Features:

• Track websites’ positions with keyword rank tracker, in mobile and desktop search results.
• It can analyze your market share with a keyword position tracker and assess your potential.
• Create a flexible tracking schedule of your website positions for any of the 230 countries in Google.
• Allows you to add keywords that you and your competitors use for paid ads to your project to receive daily updates.

Pros:

• You can sign up for a 7-day trial to test the Rank Tracker tool.
• Offers more visual reports and an intuitive dashboard.
• It can detect your competitors’ position changes.

Cons:

• Not so user-friendly for beginners.
• Too many features at times, so it can be quite overwhelming for many users.

Pricing:

Serpstat offers you a 7-day trial to test their Rank Tracker tool.

Meanwhile, you can purchase its premium plans as follows –

• Individual – $45 per month annually and $59 per month for 100 searches per day, 2,000 results per report, 10,000 position checks per month, and 5 projects for rank tracking.
• Team – $85 per month annually and $119 per month for 500 searches per day, 10,000 results per report, 50,000 position checks per month, and 25 projects for rank tracking.
• Agency – $335 per month annually and $479 per month for 5,000 searches per day, 100,000 results per report, 500,000 position checks per month, and 250 projects for rank tracking.

6. Moz

Moz Pro is an all-in-one SEO solution designed to enhance online visibility. This premium tool comes with rank tracking software that tracks rankings for your site and the competition.

Similarly, it offers real-time insights into keyword rankings, enabling users to monitor and refine their SEO strategies. Moreover, it provides detailed analytics, covering not only keyword performance but also backlink analysis and competitor tracking. 

Nonetheless, its proprietary metric, Domain Authority (DA), provides a quick assessment of a website’s overall performance. This feature helps in reviewing against competitors and strategizing to improve authority.

Further, it tracks your site’s keyword ranking performance and overall visibility on the SERP over time. This will help you to find out what’s working and what’s not for your website.

Hence, Moz Pro is a go-to solution for SEO rank tracking to help users to understand the complexities of SEO effectively.

Key Features:

• Helps you track desktop rankings across the top search engines in 200+ countries.
• Analyze what’s working for the competition and identify what you need to do to win top SERP positions.
• Provides the highest-quality comprehensive snapshot of your keyword rankings over the week, month, or specific range of time.
• You can categorize, prioritize, and compare keywords to fine-tune your keyword and content strategy.

Pros: 

• User-friendly interface.
• Offers a 30-day free trial.

Cons:

• The ranking software tool is only available in the Moz Pro plans.

Pricing:

Moz surely comes with many free SEO tools you can check on their website. However, the rank tracking feature is only available to the Moz Pro.

Hence, you must purchase its pro plans that include rank-tracking features.

• Standard – $99 per month for 3 campaigns, 300 keyword rankings, 1 link tracking list, and includes 1 user.
• Medium – $179 per month for 10 campaigns, 1,500 keyword rankings, 30 link tracking lists, and includes 2 users.
• Large – $299 per month for 25 campaigns, 3,000 keyword rankings, 60 link tracking lists, and includes 3 users.
• Premium – $599 per month for 50 campaigns, 4,500 keyword rankings, 100 link tracking lists, and includes 5 users.

Are you looking for more effective choices for SEO and website marketing? Then, you should definitely read our in-depth post on the best Moz alternatives.

7. SEO PowerSuite

SEO PowerSuite consists of four separate tools to boost up your website’s search engine game. Each tool tackles a specific aspect of SEO, including position tracking, link building, backlink analysis, website audit, and on-page optimization.

Looking into Rank Tracker, it’s a feature-packed tool of SEO Power Suite. It offers unlimited checks for your website’s position on both desktop and mobile devices. You can track your local rank across a whopping 600 search engines.

The dashboard and reports are fully customizable to suit your needs. It also lets you peek into SERP history, helping you understand how your rankings change over time.

However, this tool isn’t just about tracking positions. It’s also a powerful tool for keyword research. It optimizes your pages for local searches, analyzes your competitors’ keywords, and generates opportunities to outshine them in search results.

In a nutshell, SEO Power Suite’s Rank Tracker is your all-in-one solution for understanding your website’s position.

Key Features:

• You can add Googlebot Mobile 
as a separate search engine for tracking your keyword optimization efforts.
• You can switch between desktop and mobile keyword rank tracking to see the real picture of the SERPs.
• Allows you to check video rankings on YouTube, in Google video results, observe video features on Google, and research video competitors. 
• It checks accurate organic listings on desktops and mobiles.

Pros: 

• Lets you instantly check Google rankings in any location on the globe.
• It’s the only local rank tracking software that accurately checks positions for the exact location of your choice.
• Allows you to use this tool with limitless keyword data.

Cons:

• Quite an overwhelming tool to use.
• Comparatively expensive software to use.

Pricing:

Unlike most other software, you can use it for free with unlimited keywords to track. With its free plan, you’ll get site crawling and auditing (500 URLs), in-app content optimization, and backlink tracking.

However, if you want more advanced features, then you can purchase its premium plan. The premium pricing is structured based on the yearly plans. And each plan includes two sub-pricing plans. For instance, 

• 1 Year Plan
  • Professional – $299/year
  • Enterprise – $499/year
• 2 Year Plan
  • Professional – $239/year
  • Enterprise – $399/year
• 3 Year Plan
  • Professional – $199/year
  • Enterprise – $333/year

8. Mangools

SERPWatcher by Mangools is a powerful SEO toolkit for digital marketers and businesses. It provides real-time insights into keyword rankings, enabling users to monitor their website’s performance with precision. 

Mangools’ customizable dashboards and reports help users extract actionable insights to make data-driven decisions to optimize their online visibility. 

Undoubtedly, it’s a user-friendly tool and you can get started in just a few minutes. All you need to do is add your website, select a location you want to track, and then enter your keywords.

In its SERPWatcher report, you’ll get complete and detailed stats of how your website is performing in SERPs. In fact, it’ll show you each keyword’s ranking, change in positions, best position, search volume, and estimated visitors per month.

Nevertheless, its focus on providing accurate and up-to-date data ensures that users have the information needed to adapt their strategies. Therefore, Mangools remains a valuable software for optimizing online presence and achieving success in this competitive world.

Key Features:

• Gives you a heads-up about all the important rank changes via email alerts.
• Let’s see the rankings of your website day by day and check them in the SERP preview.
• Helps you track rankings in any location, on any device.
• It allows your clients or teammates to see the rankings thanks to the interactive report-sharing feature.

Pros: 

• Offers a 48-hour money-back guarantee.
• Get 5 lookups per 24 hours, 15 related and 5 competitor keywords per lookup for free.

Cons:

• Expensive pricing.

Pricing:

Get started with Mangools by creating a free account. Make use of 5 lookups per 24 hours, 15 related, and 5 competitor keywords per lookup for free.

For premium plans, head toward its pricing plan and select your pricing plan –

• Entry – $29/month and $19.90/month annually for 25 keyword lookups / 24h, 50 keyword suggestions/search, and 15 competitor keywords/search.
• Basic – $49/month and $29.90/month annually for 100 keyword lookups / 24h, 200 keyword suggestions/search, and 25 competitor keywords/search.
• Premium – $69/month and $44.90/month annually for 500 keyword lookups / 24h, unlimited keyword suggestions/search, and unlimited competitor keywords/search.
• Agency – $129/month and $89.90/month annually for 1200 keyword lookups / 24h, unlimited keyword suggestions/search, and unlimited competitor keywords/search.

FAQs – Best SEO Rank Tracking Software

Conclusion

So, we’ve come to an end! In this article, we’ve tried our best to shortlist some of the best SEO rank tracking software. We hope you like it!

In summary, choose a tool that aligns with your goals, budget, and workflow. Whether you have a tight budget or are willing to invest, there’s a tool to meet your needs.

If you’re confused, then we recommend using Semrush. It’s one of the best SEO rank tracking software tools on the market. It is a comprehensive SEO toolkit that is easy to use, comes with lots of features, and easily tracks keywords.

Lastly, we at SiteSaga are also using Semrush for keyword tracking and all of our businesses.

If you’re using any of these tools for your website, then please share your experience in the comment section below. 

Still in confusion? Then, you can comment on them. We’ll try to help you to solve your dilemma.

Moreover, it’ll be of great help if you check out some of our blogs. They are the on-site SEO vs off-site SEO and the best website builder platforms for SEO. Be sure to check them once.

Lastly, share our post on your social media platforms. Also, follow us on Facebook and Twitter for more helpful articles.