Beginner's Guide

What is a Website Title? (Examples + How to Find Perfect Title)

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What is a Website Title?

Are you curious about what a website title is? Or want to know how to find a perfect title for your website? If yes, then you’re in the right spot.

A website title shortly describes your site content in a nutshell. Moreover, it’s your site’s most visible element when users view it on the Search Engine Results Pages (SERPs). Hence, it can turn your possible readers into potential customers.

Therefore, you must use the perfect and right site title for your website. But, how should you create a website title? Don’t worry!

In this article, we explained what a website title is, its importance, and examples. After that, you’ll know how to find and write an optimized site title.

So, get ready for the ride!

What is a Website Title? How is it Different from an Article Title?

A website title is a fundamental identity of your website. When a user searches for your site on the internet, your site title is the most highlighted thing that appears first. 

Just like in the screenshot below that shows the website title of our site, SiteSaga.

What is a Website Title? (SiteSaga Example)
What is a Website Title? (SiteSaga Example)

Moreover, the site title appears at the top of your web browser when you open a website. Plus, social networking sites also show it when a person shares your site on social media.

Furthermore, a website title also works as an HTML element in the title tag of your website’s HTML document. A snippet to justify it is shown below:

<title>Your Website Title</title>

So, how can we define it? Generally, a website title is a combination of your site name and tagline. A site name is the brand name of your site. While a tagline is its short description. It may explain the reason for your site’s existence, its purpose, and what users gain from it.

Hence, a site name is a crucial element that describes your website content. It includes the essence of your website to get special attention from web users and search engines.

  • Web Users – Because it precisely describes your site content for users to decide and click to visit the site.
  • Search Engines – Search engines check the relevancy of your site and its content from the site title. As a result, they rank your site on search results.

How is a Website Title Different from an Article Title?

Website titles and article titles are totally different from one another. Let’s see how:

  • A website title describes your overall site. Search engines use your site title to understand the website content and rank them on the search results. While web users learn what your website is about.
  • Whereas an article title explains a specific web post on your site. You use an article title to help that article rank on search engines. Also, it guides users to learn about what article they’re about to read.

Hence, both let users and search engines know about your content. One for the entire website and another for a specific article on your site. And that’s the main difference.

For example, we know the website title of SiteSaga. It’s ‘SiteSaga – The Best Resource to Help You Make a Website’.

But the article title of a popular blog in SiteSaga is ‘21 Most Popular Types of Websites in 2023 With Examples’. You can see that from this screenshot below:

Article Title Example from SiteSaga
Article Title Example from SiteSaga

Why is Website Title Important for SEO?

Website titles are the entry point to websites. They are the vital search engine ranking factor that you can easily control. Thus, you must write a proper site title to drive more users to your website.

Moreover, you may have got a gist of why a site title is vital for SEO (Search Engine Optimization). But here are the in-depth reasons mentioning the significance of a website title for SEO:

  • A website title assists search engines to understand what a site is about. They help search engines find which sites match the user’s search queries. Hence, it can help to boost your ranking on search results.
  • Further, users will know if a website gives the information they’re looking for by reading a website title. Thus, a site title helps users to identify site content.
  • If a site title doesn’t convey relevant information about the website, then the site doesn’t rank well. Moreover, users will also have a wrong impression of the site.
  • With an appealing website title, readers can click on it in the search results to read the content. Consequently, this improves the click-through rates of your website.
  • In addition, a site title also helps to strengthen your brand’s visibility. Because it contains the brand name for people to remember.

Therefore, website titles play a significant role in both SEO and user experience. Overall, it’s a crucial factor that ranks your site higher, leading to improved visibility and traffic.

What are Some Great Website Title Examples?

The list below shows some of the best website title examples from popular websites. So, let’s get to know them.

1. SiteSaga – The Best Resource to Help You Make a Website

SiteSaga is a free online resource guiding you to create your website. That’s exactly what its site title says. Hence, it offers you tutorials, articles, guides, reviews, etc., for site building.

Further, its blog page is the major section where you can find everything to make your site successful. Plus, you can subscribe to its newsletter and fill up the contact form to connect.

2. WPBeginner – Beginner’s Guide for WordPress 

WPBeginner is a large free WordPress resource website with over 1 million readers. It especially targets beginners trying to use WordPress. Same as its website title says.

Moreover, it contains tutorials, tips, hacks, and various resources for small businesses, bloggers, and site owners. You’ll also find great deals and coupons on WordPress products.

3. Kinsta® Cloud Hosting – All Your Projects in One Platform

Kinsta is a business website of the renowned cloud hosting company, Kinsta Inc. This company offers a remarkably managed WordPress hosting service with all the necessary requirements for your websites.

Kinsta Example
Kinsta Example

On top of that, you’ll find resources like blogs, webinars, a knowledge base, and more. As its website title, it’s really the one platform for your project’s needs.

4. Semrush – Online Marketing Can Be Easy

Semrush is a powerful website providing a collection of online marketing tools. With its tools, you can improve your site’s search engine rankings, social media presence, and more.

Semrush Example
Semrush Example

Furthermore, all the tools are pretty easy to use. If there’s any confusion, you can find several guides too. Plus, you can get started with it using the free plan. Hence, it’s literally the ultimate online marketing platform for everyone.

5. Blog Tool, Publishing Platform, and CMS – is the website of the most popular website builder on the internet. It was initially built to let you build blog websites. Now, you can use this CMS (Content Management System) to publish any kind of website.

Moreover, it’s a free platform for everyone. So, all users, including beginners can easily use the plugins and themes available on its website’s repository to create their websites.

Where Can You Find the Website Title?

Now, we know why a website title is crucial for a site’s growth. Similarly, we gave you a list of the ideal site title examples.

However, you can explore more site titles before writing yours. So, let’s see the various places where people can find the title of a website. Here we go!

1. Top of Your Browser Window

When you open a site on your browser, its website title appears at the top of the browser window. But the browser tab is small, so you can’t view the full site title. So, you can hover over the browser window tab to view the complete site title.

Top of Browser Window
Top of Browser Window

Moreover, having the website title in the browser window is also advantageous. Because it helps users go to their desired website when multiple tabs are opened.

2. Search Engine Results Pages (SERPs)

Further, you can also view the website title when you search for the site in the Search Engine Results Pages (SERPs). 

Here’s the best way to find out! All you need to do is copy the last part of its domain. For example, copy ‘’ from our website domain name, ‘’

Then, on the search bar of a new browser, paste it after writing ‘site:’. So that it becomes ‘’. Lastly, hit the enter key on your keyboard to search.

Ultimately, you can find the website title of SiteSaga in the search results. The screenshot below shows how the site title appears on the SERPs.

Website Title on SERP
Website Title on SERP

Similarly, you can do the same with any other website like this and find their website titles.

3. Page Source Code

Another way to find the website title is by checking the page source code. A page source code is the basic HTML programming behind the website.

So, you can open the website on the browser first. Then, right-click your mouse anywhere on the site. Next, click on the ‘View page source’ option.

Open Page Source Code
Open Page Source Code

This opens up the page source code of the site. There, you can search for the <title> tag, located within the <head> tag. Inside the <title> tag, you can find the website title.

Title Tag on Page Source Code
Title Tag on Page Source Code

4. Social Media Networks

The moment you copy the website’s link and paste it on any social platform, you can notice an automatically-generated site preview. Even before and after you share the website’s link.

This preview shows the website title and meta description of the site. Hence, you can view the website titles from social media networks.

For example, you can try sharing your site’s link on your Twitter page. As soon as you paste the link, you can see the website title in the preview. Once you post it on Twitter, your friends and followers can also check the site title.

Twitter - Social Media Example
Twitter – Social Media Example

However, this doesn’t work in every case. By default, you can see the title of your website on social media networks. But if you configure the website title for social platforms, then the new one will appear on those platforms.

For instance, you can add a Twitter Title to your website in the WordPress editor using the Yoast SEO plugin. In that case, the new title displays instead of the actual title on Twitter.

Insert Twitter Tittle from Yoast SEO
Insert Twitter Tittle from Yoast SEO

Similarly, many WordPress plugins let you customize your site title that appears on social media. In that case, the site preview differs based on what you configure.

With that, let’s move forward to the next step.

How to Write a Well-Optimized Website Title?

Here, we’ll guide you on writing the perfect title for your site. So that your site can perform well on search engines and give a better experience for the audience. Now, let’s begin!

1. Make it under the Right Length

First, you must write your website title with the right length. Not too short or long.

Google doesn’t specify how long the title tag should be. However, most SEO plugins suggest 50-60 characters or 10-13 words

And that’s the ideal website title length. If you write a longer site title, then it gets cut off in the search results.

For example, the site title of WPExplorer is longer than the regular length. So, you won’t see the full site title in the search results. You’ll see it as ‘WPExplorer | WordPress Tips, Tutorials, Resources, Themes …’, as shown in the figure below.

WPExplorer's Long Website Title
WPExplorer’s Long Website Title

Hence, you must try to avoid this situation for your new website’s title.

2. Add Your Brand Name

When you search for a business on the search engine, its website shows in the search results. One way that works is because they use their brand name on their website title. 

Hence, you must add your brand name to the site title. Our website, SiteSaga, has its brand name added to the website title. So, you should too!

Adding Brand Name
Adding Brand Name

Moreover, adding your site name does more than help your site rank better. It also plays a vital role in branding. Because searchers can see who is behind the content they’re about to read in the search engines through the website title.

3. Use Your Target Keyword

You can insert a target keyword on every webpage or blog post so that they rank higher on search engines. Similarly, it can also be done for your website’s homepage.

Moreover, if you use the target keyword on your site title, then it can also rank higher. But keep the following things in mind:

  • It’s best to add your keyword at the beginning or end of the website title.
  • Don’t overuse the keyword on the site title, making it senseless.
  • The keyword should match the content of your website. In most cases, the keyword of the homepage is its site name. So, it’s easy to include it.

4. Make Sure it’s Relevant and Ultra-specific

Additionally, your site title must be relevant and ultra-specific. Because the site title should specifically describe what your site is about. Further, the title should let browsers know if this site suits their needs on what they want or not. With that, the right audience will drive to your site.

For example, the site title of SiteSaga is ‘SiteSaga – The Best Resource to Help You Make a Website’. Indeed, our site offers various tutorials, guides, reviews, etc., on creating a site. Hence, our site title is relevant and specific. So must yours!

5. Create a Unique Title

The website title is an accurate description of your website. So, you should write a unique title that separates your site from others.

If your site title is unique, then Google and people can distinguish your website on the internet. That’s why you must try to write a unique website title.

6. Use Proper Spelling and Capitalization

Have you ever seen a website title on the search results written all in capital letters? It’s rare to see site titles in capital letters ranking high.

In addition, there’s nothing wrong with writing the site title in capital letters. However, it may affect the reading resulting in a lower ranking.

Hence, the best way is to write the first letter of the words in capital letters. Here, the words can be nouns, verbs, pronouns, adjectives, adverbs, or any 3+ letters word. Not others.

For instance, the website title of is ‘Blog Tool, Publishing Platform, and CMS –’. Here, you can see all such words starting with a capital letter. Example Example

On top of that, make sure to write with the correct spelling. Since the website title is crucial!

That’s all of the tips on writing a well-optimized site title. Now, let’s jump to the next topic.

What are the Mistakes You Should Avoid When Creating a Website Title?

Along with the tips for an optimized website title, you should also avoid making the following mistakes:

  • A Website without the Title: The site title helps search engines find your website. So having a website without its title becomes useless.
  • Keyword Stuffing: When you oversaturate your site title with keywords, it leads to keyword cannibalization. This degrades the website quality, and search engines won’t prioritize your site to rank higher.
  • Duplicate Title from Other Websites: If you copy your site title from others, then Google can’t distinguish between them. This also hampers site ranking.
  • Excessive Usage of Stop Words, Special Characters, and Punctuation: Stop words, special characters, and punctuation aren’t visible to search engines. So, it’s best not to use them excessively.

Until now, we learned everything about a site title, its examples, and tips on writing yours. Now, let’s help you add one to your website.

How to Add a Website Title on Your WordPress Website?

These are the 5 different methods to add a website title to your WordPress site. For beginners, WordPress is the #1 website builder used by over 43% of sites on the internet.

Hence, if you’re creating a WordPress site, then you can use any of these methods to insert the title of your site. So, let’s get moving!

Method 1: Using General Settings

The first method is by using the default WordPress settings on the dashboard. So, you must log into your WordPress dashboard. Then, navigate to Settings > General menu.

General Settings on WordPress
General Settings on WordPress

There, you can find 2 options at the top: Site Title and Tagline. Now, enter your website title and click on the ‘Save Changes’ button. That’s it!

Add Website Title on General Settings
Add Site Title on General Settings

Method 2: From WordPress Theme Customizer (Using Astra)

Next, you can add your site title when using your WordPress theme. Most WordPress themes have this function on their WordPress customizer. So, let’s see it using a popular theme, Astra

First, make sure you have the theme installed on your dashboard. If you don’t know how to, then here’s our guide on installing a WordPress theme.

After that, navigate to Appearance > Customize menu to open the customizer. There, click on the Site Identity menu. Then, click on the ‘Site Title and Logo Settings’ option.

Astra Site Title and Logo Settings
Astra Site Title and Logo Settings

On that option, you can find places to add your Site Title and Tagline. So, do that and click on the ‘Publish’ button to save the changes. That’s all!

Publish Website Title
Publish Website Title

Method 3: With a Block Theme (Using Twenty Twenty-Three)

From the WordPress 5.9 version, users get the Full Site Editing (FSE) function. It lets you edit and customize the entire website from the same place, Editor. 

However, you must use a block theme to enjoy the FSE features. Here’s a list of the best WordPress block themes.

When you use a block theme, the process of adding the website title differs from what we learned in the earlier method. Thus, we’ll look at the steps for block themes here.

For this method, we’re using the latest default WordPress theme with FSE features. It’s the Twenty Twenty-Three theme.

First, go to the Appearance > Editor menu. 

Open Appearance Editor for Block Theme
Open Appearance Editor for Block Theme

Then, insert the ‘Site Title’ block on your website navigation (if there isn’t one). In the case of this default theme, there’s already one. So, just enter the site name there.

Similarly, add the ‘Site Tagline’ block to keep the tagline. Just click the ‘+’ option at the top-left side, search for this block, and move it to the navigation. Then, enter the tagline. Lastly, save the changes by clicking the ‘Save’ button.

Site Title and Tagline Blocks
Site Title and Tagline Blocks

By combining the title and tagline, your site title is ready.

Method 4: Configuring Your WordPress SEO Plugin (Using Yoast SEO)

The next method uses your WordPress SEO plugin. Most WordPress SEO plugins let you add your site title when setting up the plugin on your site. 

And so does the powerful Yoast SEO plugin. Hence, let’s see how you can add a site title when configuring Yoast SEO.

First, you must have the plugin added to your website. Here’s our full guide on installing a WordPress plugin if you don’t have one.

Once the activation is complete, go to the Yoast SEO > Settings menu. 

Navigate to Yoast SEO Settings
Navigate to Yoast SEO Settings

There, navigate to the General > Site basics option. Now, you can add the Website name and Tagline values on the form.

Settings of Yoast SEO
Settings of Yoast SEO

Finally, please click on the ‘Save changes’ button at the bottom. That’s all you’ve to do when configuring a WordPress SEO plugin for adding a site title.

Method 5: Using the WordPress SEO Plugin

Last but not least. You can also use your WordPress SEO plugin on your homepage to add the website title. So, let’s see how.

First, check if you have a homepage on your site. A homepage is your site’s main page that opens when users visit the site’s URL. It includes a summary of the resources on your site.

Now, let’s get down to business. Open your site’s homepage. Just navigate to the Pages > All Pages menu. There, click on your homepage to open the WordPress editor.

Add New Page in WordPress
Add New Page

At the bottom, you’ll find the Yoast SEO settings. So, you can add your keyphrase, slug, etc. Also, you can fill up the SEO title, which is the website title of your site.

Adding SEO Title Using Yoast SEO
Adding SEO Title Using Yoast SEO

Once you do that, click on the ‘Update’ button to save the changes. That’s it!

Hence, these are all the different ways you can add a site title. Whichever methods you go through when setting up your site, please add the same title for your site.


And that’s the end of this short yet helpful ride! Hopefully, you understood everything about the site title. Plus, you can clearly explain what a website title is to others as well.

To sum up, a website title describes your site content to search engines and users. This makes it vital for the site’s SEO. So, you must follow all the tips we provided to add a perfect title for your website.

Hence, if you liked this article, then share it with your colleagues and friends. But if there’s any confusion, then post a comment about it. We’ll help you solve your queries.

Similarly, you must read our other captivating blogs. They are what is a landing page in WordPress and how to create an ‘About Me’ page on WordPress.

Lastly, follow us on Facebook and Twitter. So, you can connect with us in future posts.

Some of the links on this article/page are affiliate links. If you click on such an affiliate link and purchase the product, we’ll earn a specific percent commission from the seller. But it won’t at all affect the price you’ll pay.
Written By Alisha Bajracharya
Hello everyone! My name is Alisha Bajracharya and I'm a full-time content writer.


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