Are you looking for the best Klaviyo alternatives for your eCommerce store? If yes, then keep reading.
Klaviyo is one of the most popular email and SMS marketing services for online stores. You’ll get features, like advanced automation, customer segmentation, and analytics. Plus, it deeply integrates with WooCommerce, Shopify, etc.
However, it may not be the right fit for your business. You may want to look for alternatives due to its high prices, with features you may not fully require.
Good news! There are many competitors in the market with similar eCommerce features at a lower cost and with sufficient features. But what are they? Don’t worry!
This article lists the best Klaviyo alternatives for eCommerce stores. So, let’s get to know the features and pricing of these top Klaviyo competitors. Here we go!
Summary of the Best Klaviyo Alternatives
Don’t have time? Quickly check our summary on the best Klaviyo alternatives!
| Klaviyo Alternatives | Freemium or Premium | Starting Premium Price | Number of Subscribers or Contacts | Trustpilot Rating | Our Rating |
| Omnisend | Freemium | $11.2/mo | 500 | 4.4/5 | 4.7/5 |
| Brevo | Freemium | $8.08/mo | 1000 | 4.1/5 | 4.6/5 |
| Mailchimp | Freemium | $6.5/mo | 500 | 2.6/5 | 4.5/5 |
| Drip | Premium | $39/mo | 2500 | 3.2/5 | 4.5/5 |
| ActiveCampaign | Premium | $15/mo | 1000 | 2.7/5 | 4.5/5 |
| MailerLite | Freemium | $9/mo | 500 | 4.3/5 | 4.4/5 |
| GetResponse | Freemium | $15.58/mo | 1000 | 4.3/5 | 4.3/5 |
Want to know more? Keep reading! Let’s start off by introducing Klaviyo.
What is Klaviyo?
Klaviyo is an AI marketing and service platform that supports omnichannels, like email, SMS, mobile push, WhatsApp, and social marketing. These channels let you segment and target your high-intent shoppers and repeat buyers. Plus, it has 350+ integrations like Shopify, WooCommerce, Meta, etc.
Moreover, it’s built with 3 major agents, i.e., marketing agent, Composer (AI Agent), and customer agent. The marketing agent studies your site through its URL and builds on-brand campaigns, 60+ retail-specific flows, and forms. This suggests relevant products and generate targeted offers.
The AI agent can complete on-brand campaigns even if you provide just a single prompt. It can generate content, provide strategic insights, and offer optimization suggestions. Its built-in analytics module helps you track performance, optimize campaigns, and give insights to each channel.
On the other hand, the customer agent aims to automatically solve 65% of the customer queries. These customer support features along with the marketing module provides AI-based answers and personalized offers for more revenue opportunities.
Klaviyo Pricing Plans
Klaviyo is a freemium email marketing service. Simply put, it offers both free and premium plans based on your requirements. The free plan lets you add up to 250 profiles, send 500 emails per month, a customer hub, built-in reporting, email support, etc.
On the other hand, its premium version is available in plans for marketing, professional services, enterprise, and data analytics. Within marketing, the prices add up based on the services you use. They are email, mobile messages, and reviews.
Moreover, each of them has a contact-based pricing model. Meaning, the cost increases as your subscribers grow. Let’s check out the features and pricing range for email marketing that includes premium features, like predictive analytics and reporting dashboards:
- Starts at $20 for 5000 emails per month with 251-500 active profiles.
- Ends at $2300 for 2M emails per month with 200K-250K active profiles.
With all these features and awesome prices, there are still some cons of Klaviyo. Let’s check them next and understand why you may need an alternative.
Why Do You Need a Klaviyo Alternative?
Klaviyo is one of the widely used marketing solutions. It powers over 196K brands in over 100 countries. This shows how the brands use the platform through trust.
In G2 reviews, it scores an amazing 4.6 out of 5 stars based on over 1350 user reviews. Some pros are email marketing, automation, and integration. On the other hand, the cons include a steep learning curve and poor customer support.
However, Klaviyo has only a 1.8 out of 5-star rating on Trustpilot as per 357 user reviews. The dissatisfaction is with its customer service, slow website speed, and non-intuitive interface.
In fact, there are many other competitive marketing platforms available. Due to the limitations of Klaviyo, many businesses look for such alternatives. Take a glance at some of the reasons why you might also want to switch to Klaviyo’s rivals:
- The pricing plans of Klaviyo are designed in such a way that you may end up paying for even enterprise features that you don’t yet need.
- As mentioned before, the plans are filled with advanced capabilities. Instead, you may require faster onboarding and easier campaign creation.
- Moreover, the pricing increases quickly as the subscriber list grows. So, the plans are expensive for small and mid-sized online shops scaling their needs.
- Comparatively, Klaviyo has advanced workflows that add complexities. Beginners may find the setup and campaign structure difficult to manage.
- Many users find dissatisfaction with their customer service. This has led them to have issues with the site and platform in terms of bugs and speed.
Therefore, you must explore other email marketing platforms to get a balanced solution. Don’t be concerned! Check out the best Klaviyo alternatives next!
7 Best Klaviyo Alternatives for eCommerce Stores
Without further delay, let’s quickly dive into the list of the best Klaviyo alternatives. These competitors offer top-notch marketing services for eCommerce stores. Let’s begin!
1. Omnisend
Omnisend is one of the top alternatives to Klaviyo due to its main focus on email and SMS marketing. It offers AI features to generate email content, personalize product recommendations, and build segments with short descriptions.
Moreover, it also includes personalization tools. For example, you can use dynamic tags and conditional blocks to automatically personalize content for every customer. This way, customers feel connected to your emails.
Further, it lets you capture visitor details through customizable forms. You’ll also get to add pop-ups, landing pages, a wheel of fortune, and teasers for engagement.
Omnisend Key Features & Advantages over Klaviyo
- Supports easy migration from other email service providers to Omnisend.
- Omnisend is very cost-effective for eCommerce with omnichannel marketing in its free plan. Whereas Klaviyo needs higher investment for this.
- If you want a faster setup with fewer decisions, then Omnisend excels. Due to advanced segmentation options, Klaviyo is comparatively complex.
- The free Omnisend plan offers unlimited segments and SMS messaging. On the other hand, the free Klaviyo version has restricted email features.
- Omnisend scores 4.4 out of 5 stars in Trustpilot. User ratings and customer service satisfaction of Omnisend are much better than those of Klaviyo.
- Ability to manage emails across multiple eCommerce stores at once.
Cons
- The template customization options are limited.
- Integration options are relatively fewer than those of its competitors.
- Improvements are essential in the analytics and testing features.
Pricing
Omnisend is present in free and premium pricing plans. You can sign up for a free plan that offers 500 monthly emails, 250 contacts, and 500 web push notifications.
If the free version isn’t enough, then buy one of these pricing plans:
- Standard: $11.20 per month, 6000 emails/mo, 500 contacts, and unlimited web push notifications.
- Pro: $41.30 per month, unlimited monthly emails, 2500 contacts, AI-powered personalization, and SMS starting at $0.007.
In addition, you can further add global SMS credits to your Pro plan. The price starts at $10/mo for 1111 SMS/mo.
Final Verdict
In a nutshell, you can use Omnisend to start your eCommerce business thanks to its sufficient features at minimal prices. Moreover, beginners can easily set up and decide the requirements of their online store. Easily migrate to Omnisend today!
2. Brevo
Another all-in-one email and SMS marketing platform ideal for eCommerce stores is Brevo. This solution completely integrates with your online shop to provide real-time data insights on revenues, orders, new customers, and popular products.
Further, the marketing features are fully automated. Meaning, you can automate emails, SMS, WhatsApp, and all channels for seamless customer communication.
In addition, Brevo is filled with powerful tools. It offers a drag-and-drop campaign editor with ready-to-use templates. This way, you can quickly launch and grow.
Brevo Key Features & Advantages over Klaviyo
- Brevo uses an email-based pricing model. It includes 300 emails per day for up to 100K contacts on its free plan. Klaviyo’s plans are active profile-based, so prices increase quickly as per your growing subscriber list.
- Brevo offers free email support for everyone. On the other hand, Klaviyo gives email support for the first 60 days to its free plan users.
- You’ll find custom, pre-built options in Brevo for complex workflows and faster setup. So, you’ll get advanced options, but setting them up is still easy.
- Supports major eCommerce platforms for automatic syncing of your custom data. Meaning, Brevo gives more personalized campaigns.
- Brevo offers a landing page builder and live chat. Plus, it lets you edit WhatsApp campaigns. These are some areas where Klaviyo lacks.
- A secure platform with multi-factor authentication and regular internal tests.
Cons
- Lacks in-house migration services. You’ll have to do most of it yourself.
- Based on the number of users with separate logins, your price increases.
- Includes daily email limit.
Pricing
Similarly, Brevo is also a freemium marketing service. Its free version comes with email and SMS campaigns, 300 emails/day, 1 user, Aura AI, basic reporting, etc.
For more features, these are its 4 different premium pricing plans:
- Starter: $8.08/month billed yearly, $9/month billed monthly, from 5000 emails/mo, AI content generator, advanced segmentation, free features, etc.
- Standard: $16.17/month billed yearly, $18/month billed monthly, marketing automation, AI send time optimization, Starter plan features, and more.
- Professional: $449.08/month billed yearly, $499/month billed monthly, 15K emails/mo, AI segmentation, AI data analysis, Standard plan features, etc.
- Enterprise: A custom plan with Professional plan features, multi-account management, dedicated IP, tailored onboarding, and more.
Final Verdict
In short, Brevo offers better pricing for your eCommerce marketing and small business needs. It has more multichannel features that aren’t present in Klaviyo. Some of them are live chat, WhatsApp campaigns, a landing page builder, etc.
3. Mailchimp
Looking for AI-powered analytics for your online store? Here’s Mailchimp.
Mailchimp uses conversational prompts to analyze campaign performance, audience behavior, and revenue trends without manual reporting. Its predictive analytics can find anomalies and offer real-time optimization recommendations.
Further, this platform comes with the A/B testing feature. This lets you experiment with different subject lines and copy images. Based on the results, use those that drive more engagement and motivate customer actions.
Mailchimp Key Features & Advantages over Klaviyo
- You can use Mailchimp for your eCommerce business of any kind and size. However, Klaviyo is good only for those companies with a sufficient budget.
- Mailchimp offers award-winning support through 24/7 live chat and email. These support options are only available in Enterprise plans of Klaviyo.
- A user-friendly interface, drag-and-drop builder, and easy onboarding are present in Mailchimp. This is lacking in Klaviyo due to advanced features.
- Relatively, Mailchimp offers many AI tools, 300+ templates, and 60+ automation templates for an easy campaign workflow.
- You’ll get 45+ built-in automations, like abandoned cart and back-in-stock notifications. Now, you can personalize your campaigns as your list grows.
- Includes developer-friendly features like A/B testing, webhooks, AI platform integration, etc.
Cons
- Comparatively, you may not find features essential for enterprise businesses.
- The free plan lacks advanced features and is limited to just 250 contacts.
- Offers basic CRM features only, like customer profiles and surveys.
Pricing
Mailchimp is another freemium marketing platform. You can start with its free plan that contains up to 250 contacts/day, 1 user, limited pre-built templates, etc.
When your eCommerce business is growing, go with one of these premium plans:
- Essentials: Starts at $6.50/mo billed yearly, 3 users, pop-up forms, up to 4 flow steps, and more.
- Standard: Starts at $10/mo billed yearly for up to 200 flows, AI features, 5 users, automations, customizable pop-up forms, and more.
- Premium: Starts at $175/mo billed yearly, unlimited users, and all features.
Final Verdict
Many eCommerce stores choose Mailchimp over Klaviyo because of their exceptional customer support, ease of use, and cost-effectiveness. Therefore, you can also prefer using Mailchimp for your email and SMS marketing campaigns.
4. Drip
If you want a premium experience when customizing your marketing funnels, then go with Drip. It seamlessly integrates with your eCommerce site without any complex setup. Just connect your store and get started easily.
Plus, it offers easy-to-use tools to grow your list. This involves popups, embedded forms, and quizzes. This helps you significantly increase signups and revenue.
Moreover, you can target your audience as per their behavior, interests, and purchase history. Such personalized messaging and powerful automations lead your customers to return to your online store.
Drip Key Features & Advantages over Klaviyo
- If you require over 17,500 contacts, then you’ll get seamless migration with personalized onboarding for your first 90 days. This isn’t present in Klaviyo.
- Drip offers multiple triggers per workflow that you can’t find in Klaviyo. It features workflow goals to stop automation instantly after purchase finishes.
- Another missing feature in Klaviyo that Drip offers is WooCommerce custom attributes, advanced tagging, and LTV segmentation.
- You get access to your features at consistent pricing with Drip. On the other hand, Klaviyo auto-upgrades accounts when profile limits are exceeded.
- Drip collects customer quiz data (preferences and buying intent) and sends it directly into automations. But Klaviyo needs manual setup for automation.
- Offers detailed dashboards for insights on engagement, customers, and more.
Cons
- Comparatively, Drip has weaker multichannel support. It has no native WhatsApp or mobile push notifications.
- Needs improvements to unify cross-channel automation within a single flow.
- It doesn’t have a free plan. Most of the other competitors offer a free plan.
Pricing
Drip is a premium marketing platform with a 14-day free trial on its plans. The prices depend on the number of people you want on the email list at most.
Each of these plans lets you send unlimited emails, up to 50 workflows, dynamic segments, and more. These are some pricing schemes:
- Starts at $39 per month for up to 2500 people on the email list.
- $209 per month for 12.5K to 15K people on the email list.
- $1999 per month for 175K to 180K people on the email list.
- For over 185K people on the email list, contact the sales team.
Final Verdict
If you want a marketing service for your BigCommerce, WooCommerce, or Shopify store, then consider Drip. It offers behavioral email automation, precise segmentation, and revenue attribution. You won’t pay for channels you don’t use.
5. ActiveCampaign
ActiveCampaign is a feature-rich marketing platform with email marketing, automation, and CRM capabilities. You can easily migrate to ActiveCampaign for free. Import your subscriber lists, CRM data, email templates, and automation.
In fact, it offers 1000+ app integrations, for example, WordPress, Slack, LinkedIn, Wix, Shopify, Asana, etc. These apps range from CRM to eCommerce and social media to analytics. So, you can connect your entire marketing channel.
Further, you can configure autoresponders for messages. This can be welcome, thank you, registration successful, and much more.
ActiveCampaign Key Features & Advantages over Klaviyo
- ActiveCampaign has more extensive automation workflows, dynamic content, and conditional logic than Klaviyo.
- Offers an advanced reporting dashboard, custom reports, and sales analytics. Klaviyo, however, has basic metrics and performance tracking.
- You can manage customer profiles, segment customers, and sync data from all platforms. Klaviyo doesn’t have a traditional CRM.
- You’ll get 250+ mobile-friendly, customizable templates and blocks. Klaviyo has limited templates with minimal form design options.
- Gives 24/7 customer support with extensive options (tutorials, 1:1 calls, workshops, etc.). But Klaviyo offers support only during business hours.
- Ability to integrate AI platforms like ChatGPT and Claude for further use.
Cons
- A slight learning curve that may be overwhelming for beginners.
- It doesn’t offer a free plan. Plus, it’s comparatively more costly than others.
- Despite the high starting cost, the features are quite restricted.
Pricing
Likewise, ActiveCampaign is a premium marketing tool. It offers a 30-day money-back guarantee policy. So, try it for 30 days and discontinue the service if it’s not the right fit for your online shop with your money back.
These are the email marketing plans that ActiveCampaign offers for 1000 contacts. Based on the number of contacts, the prices of these plans change.
- Starter: $15/mo, marketing automation, 5 actions per automation, 1 user, etc.
- Plus: $49/mo, Starter plan features, unlimited automation actions, landing pages, and more.
- Pro: $79/mo, Plus plan features, attribution and conversion tracking, 3 users, etc.
- Enterprise: $145/mo, Pro plan features, 5 users, dedicated account team, etc.
Final Verdict
If you have a growing eCommerce business, then consider ActiveCampaign for advanced automation and powerful CRM capabilities. You’ll get powerful marketing features for online stores of all types and sizes.
6. MailerLite
Another popular, award-winning marketing provider in terms of customer support is MailerLite. It offers 24/7 support for 14 days and a response time of 5 minutes.
Further, you can easily create high-converting emails with its drag-and-drop editor. Using pre-built blocks, such as countdown timers, product boxes, etc., makes your eCommerce business stand out. That’s because it showcases product details better.
Additionally, it has 15 pre-built workflows, including post-purchase, welcome emails, and abandoned carts. This helps beginners to quickly set up automations.
MailerLite Key Features & Advantages over Klaviyo
- MailerLite’s free and starter paid plans offer considerably higher send limits at a lower cost. The features may be simple but effective for startups.
- Offers 7 pre-built segments, including devoted customers, active openers, location-based, time zone-based, frequent link clickers, etc.
- Its AI capabilities let you quickly generate email content and subject lines. Plus, you can auto-send emails with its AI-based smart sending feature.
- You can collect leads through landing pages, signup forms, and even offline. This can be on events or your store via the iPad Subscribe App.
- Klaviyo has advanced delivery and monitoring tools. However, MailerLite offers a simpler, more managed way for essentials. This involves easy setup for reporting, automation tracking, and subscriber management.
- Supports digital products, appointment booking, and paid newsletter subscriptions.
Cons
- More focused on the needs of small businesses, bloggers, and creators.
- Most of the pre-built newsletter templates are premium.
- Lacks multichannel management for your eCommerce stores.
Pricing
In the case of MailerLite, there are both free and premium versions available. The free plan allows up to 500 subscribers, 12K monthly emails, 1 user, 10 landing pages, 24/7 email and chat support for up to 14 days, and so on.
On the other hand, there are two pricing plans, with the cost depending on the number of subscribers. These are the prices if you want 500 subscribers:
- Growing Business: $9/mo, $108/year, unlimited monthly emails, 3 users, unlimited templates, dynamic emails, etc.
- Advanced: $18/mo, $126/year, unlimited users, Growing Business features, AI writing assistant, enhanced automations, and more.
Final Verdict
In short, MailerLite is perfect if you own a small eCommerce store with blog content due to its content monetization tools. It’s affordable and easy to use with intuitive email marketing tools. However, it lacks advanced eCommerce needs.
Check out the best MailerLite alternatives for more details.
7. GetResponse
Last but not least, GetResponse is another one of the best email marketing services for eCommerce stores. With one click, you can integrate with leading eCommerce platforms and 170+ apps. This includes WooCommerce, Magento, Shopify, etc.
Moreover, it offers advanced segmentation. You can build segments for specific customer groups based on customer purchase, order history, and behavior data.
Plus, you can generate promo codes for maximum revenue. Ultimately, you can save abandoned carts, reward returning customers, and gain seasonal sales faster.
GetResponse Key Features & Advantages over Klaviyo
- GetResponse doesn’t have many restrictions on sending emails. So, you’ll get unlimited monthly sends on its premium plans.
- Offers a custom migration service. Meaning, experts will handle what you want to migrate, including contacts, templates, automation flows, fields, etc. In Klaviyo, the migration is pretty much manual.
- You’ll also get a 1:1 onboarding session and follow-up communication with experts from account creation to growing your eCommerce store.
- GetResponse provides a website builder and landing page creator. These aren’t available with Klaviyo plans.
- You can offer live chat, webinars, and web push notifications with GetResponse. All of these are absent in Klaviyo.
- Includes AI features for generating emails, campaigns, writing, product recommendations, etc.
Cons
- Other than the starter premium plan, higher plans are quite expensive.
- Most of the automated features are only available in the higher plans.
- A slight learning curve that may overwhelm beginners.
Pricing
GetResponse is also available in both free and paid options. You can start with a free account that gives you 2500 newsletters per month and up to 500 contacts.
Want more? Then, go ahead with these premium GetResponse pricing plans. These start at 1000 people on the email list. The prices increase as per the increasing list demand.
- Starter: $15.58/mo, unlimited monthly sends, AI content generator, etc.
- Marketer: $48.38/mo, abandoned cart recovery, revenue reports, promo codes, Starter plan features, sales funnels, and more.
- Creator: $56.58/mo, website builder, unlimited web push notifications, Marketer plan features, free custom domain with yearly plan, etc.
Final Verdict
In a nutshell, GetResponse offers premium support and more eCommerce features than Klaviyo. If you want transactional email service, SMS, web, and mobile push notifications from a single platform, then consider GetResponse.
Here are the top GetResponse alternatives you can check out.
Wrapping Up
And this wraps up our list of the best Klaviyo alternatives.
Each of these alternatives provides tough competition with Klaviyo in terms of features. So, you can choose or switch to any of these marketing services. Our personal recommendation is Omnisend, as it offers the right set of tools for a very reasonable price.
Which marketing provider did you pick for your online store? Comment down.
If you have any confusion, then directly comment down your queries. We’ll help!
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